In the coming few days, Spanish brokered 1540 KXPA Bellevue will shift from Spanish brokered programming to a 24/7 affiliate of "MUSIC OF YOUR LIFE." This satellite delivered format previously aired on KIXI 880 in Seattle, and KWLE 1340 in Mount Vernon. Some of the hosts include Pat Boone and Peter Marshall. Dubbed the Great American Songbook of music, this format airs alot of adult standards from the 30s, 40s, and 50s, mixed with very soft Gold adult contemporary artists, i.e. Kenny Rogers, Barbra Streisand, Anne Murray, Lionel Richie.
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KXPA 1540 BELLEVUE TO SEGUE TO "MUSIC OF YOUR LIFE"
- Thread starter discjockeyjohn64
- Start date
Who owns this thing these days?
Multicultural Broadcasting, owner of 1 FM and 39 AMs in markets across the USA. A majority of their stations broadcast international language programs. Apparently, this switch will affect all AM's in the top 20 markets, so Boston and San Fran will also get MOYL on their dial starting Feb. 1, 2012.
Should be interesting to see how KXPA does with MOYL, considering KIXI is still running close to the same format, albeit locally programmed.
Tom does report this new information about shorter hours. So I guess they will remain Spanish-brokered the rest of the hours MOYL is not running. Seems kind of weird to run Spanish part time and MOYL part time, so this won't be any competition for KIXI. As for the stations in Blaine/Bellingham, they are not part of the deal to run MOYL, only top 20 market stations are included on a part time basis.
This is a pilot program to see how well Music of Your Life does in various markets. Considering the changing landscape of listening to music these days, whether via terrestrial radio, Pandora, Internet, satellite, whatever, running completely different programming during the day compared to overnights, is irrelevant. Music of Your Life is now and always has been a destination point for most of its audience. We tell people where they can listen and when, and they show up.
KIXI pales in comparison to Music of Your Life. KIXI does not have on-air celebrities such as Peter Marshall, Les Brown, Jr., Pat Boone, Steve March-Torme, Tony DeSare, Ryan DeHues or any of the top-notch radio personalities, such as Johnny Magnus and Al Hardee; or the countless celebrity guest hosts and interviews. KIXI has never recovered in its ratings since leaving MOYL in 2010. According to our listeners, KIXI falls short of Music of Your Life in almost every category, which is why the Seattle area has one of MOYL's top Internet audiences.
Look for Music of Your Life to be heard on all MRBI stations soon and possibly 24-7 in some markets.
Marc Angell
President/CEO
Music of Your Life
http://www.musicofyourlife.com
KIXI pales in comparison to Music of Your Life. KIXI does not have on-air celebrities such as Peter Marshall, Les Brown, Jr., Pat Boone, Steve March-Torme, Tony DeSare, Ryan DeHues or any of the top-notch radio personalities, such as Johnny Magnus and Al Hardee; or the countless celebrity guest hosts and interviews. KIXI has never recovered in its ratings since leaving MOYL in 2010. According to our listeners, KIXI falls short of Music of Your Life in almost every category, which is why the Seattle area has one of MOYL's top Internet audiences.
Look for Music of Your Life to be heard on all MRBI stations soon and possibly 24-7 in some markets.
Marc Angell
President/CEO
Music of Your Life
http://www.musicofyourlife.com
Music of Your Life said:
The other night, I heard one of the "knowledgeable" MOYL personalities announce that the previous selection was "Late, Late Show" sung by Dakota StaNton. R-i-i-ight! (There is only one N in Staton and it's not between the a and the t!) I also heard some "fresh" VT that said, "No need to worry about cold weather now; it's August." Since this was in February, we know that this VT was at least six months old. If you are doing VTs that can run 6 or 18, or 30 months hence, you don't have to be a genius to avoid seasonal references of that sort. They make the format sound laughable--not to mention dated. Sloppy! And now in Boston, your station (WAZN 1470) is running open carrier for six hours and more on end. Pre-recorded legal IDs do air, however, but they are the only audio outside of low-level hum. You've got an audience that would love most of the music--if only you'd play it. However, I guess you can claim that the OC is relaxing.
I worked for a MOYL station some years ago and I was often disappointed with the programming...
--Whoever was rotating the music was doing a poor job. Sometimes there'd be several pre-Beatles songs in a row, then there'd be several post-Beatles songs in a row.
--Those in charge don't seem to realize that you can't play much pre-Beatles music anymore. Anyone who graduated high school in 1963 is already 67 years old. Listeners who are in their 70s had Elvis playing at their high school dances. I'm not saying throw out Sinatra, Dean Martin or Perry Como but they should be limited to a few times per hour.
--And I'm sorry but it's too late for Bing Crosby, Ella Fitzgereld or artists who pre-date Elvis. While we hope listeners over 75 might tune in, we can't program to them at this point. If you play a nice selection of Carpenters, Barry Manilow, Streisand, Elvis and Beatles with a few Middle-of-The-Road artists per hour, you'd be aiming right at the audience in their 60s and 70s who are disenfranchised by Soft AC and Oldies stations moving younger. And it really is only those in their 60s and 70s who still might respond to advertising and patronize your sponsors at this point.
Gregg
[email protected]
--Whoever was rotating the music was doing a poor job. Sometimes there'd be several pre-Beatles songs in a row, then there'd be several post-Beatles songs in a row.
--Those in charge don't seem to realize that you can't play much pre-Beatles music anymore. Anyone who graduated high school in 1963 is already 67 years old. Listeners who are in their 70s had Elvis playing at their high school dances. I'm not saying throw out Sinatra, Dean Martin or Perry Como but they should be limited to a few times per hour.
--And I'm sorry but it's too late for Bing Crosby, Ella Fitzgereld or artists who pre-date Elvis. While we hope listeners over 75 might tune in, we can't program to them at this point. If you play a nice selection of Carpenters, Barry Manilow, Streisand, Elvis and Beatles with a few Middle-of-The-Road artists per hour, you'd be aiming right at the audience in their 60s and 70s who are disenfranchised by Soft AC and Oldies stations moving younger. And it really is only those in their 60s and 70s who still might respond to advertising and patronize your sponsors at this point.
Gregg
[email protected]
Tough audience here. Let me add to the thread. Being on overnights on a tiny station that no one in town even knows about, and few can hear clearly at night outside the !-405/!-90 interchange is not going to prove anything about the viability of a format. I think earlier comments about pre-Beatles music being only for dead people is ill-advised. There are plenty of people who enjoy and hunger for music from the "great American songbook" and other standards - by the big names of the past, and some of the newer talents who include such songs in their repertoire. And there are other big names who are still recording music who just don't get airplay anymore on the hop-hop and country formats that have an audience who's probably watching TV, after giving up on radio.
Do that, have genuine personalities who won't rely on giving their name, call letters and IDs every time they open the mic, but can converse and be to the point, and find a decent signal that's engineered to make the music sound good, not just "loud," (I find KIXI's processing is overmodulated and fatiguing), and then I think you'll be off to a good start.
Just because someone somewhere "executes" a particular format doesn't prove its worth. There are a lot of factors to be considered when the advertising accounts don't suddenly start to pour in on their own. A death-match rivalry with your competition won't get you far, either. Just do it better, sound sharper, include some real "wow" factors every hour, and everybody enjoy what they're doing, whether on air or behind the scenes. Plus, budget for some promotions targeted to the people you're trying to reach, and give it more than a few months. Eventually, you should have something that works to attract listeners and local advertisers.
Do that, have genuine personalities who won't rely on giving their name, call letters and IDs every time they open the mic, but can converse and be to the point, and find a decent signal that's engineered to make the music sound good, not just "loud," (I find KIXI's processing is overmodulated and fatiguing), and then I think you'll be off to a good start.
Just because someone somewhere "executes" a particular format doesn't prove its worth. There are a lot of factors to be considered when the advertising accounts don't suddenly start to pour in on their own. A death-match rivalry with your competition won't get you far, either. Just do it better, sound sharper, include some real "wow" factors every hour, and everybody enjoy what they're doing, whether on air or behind the scenes. Plus, budget for some promotions targeted to the people you're trying to reach, and give it more than a few months. Eventually, you should have something that works to attract listeners and local advertisers.
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