KZRO-FM UPGRAGE TO 100KW-REDDING METRO-FOR SALE

[zdjman]

We will be moving the KZRO-FM tower site from the Mount Shasta area to Hatchet Mtn. in Burney.
This is an existing Redding transmission site, and we have interest from another C1 station that is
interested in co-locating on our tower.

If you're interested in the Redding, CA market, this station is for sale.

Get the new C1 maps, numbers, population count and other details at:

http://www.zchannelradio.com/kzro4sale_web.htm

[email protected]
dmc/GM

 

[RadioStarOne]

Selling it kinda cheap aren't you? One and a half million seems like chicken feed for most group owners, even the little ones. Then they could move it in to the Sacramento radio market as another rimshot from Dunnigan, CA. or there abouts!

 

[BurntOutRadio]

He has had this for sale for well over a year. Apparently, it must be over-priced for the potential income in that market.

 

[Michael Rivers Kramer]

Selling it kinda cheap aren't you? One and a half million seems like chicken feed for most group owners, even the little ones. Then they could move it in to the Sacramento radio market as another rimshot from Dunnigan, CA. or there abouts!

There is NO WAY they could move 100.1 to Sacramento.

 

[RadioStarOne]

And what was your first clue about that? My point was stations are being moved into bigger markets from everywhere else so why not here to? A little bit of wheeling and dealing and anything is possible with the current FCC.

 

[Michael Rivers Kramer]

And what was your first clue about that? My point was stations are being moved into bigger markets from everywhere else so why not here to? A little bit of wheeling and dealing and anything is possible with the current FCC.

Well the dial is way too crowded in Sacramento.

Second, if the station were to remain on or around 100.1, you would have to consider 99.9 KRCX

Marysville-Sacramento and KQOD 100.1 Stockton. There's very little room left.

I've studied most of the signals in the market. If you have an idea, go ahead and share it with the rest of us.

 

[zdjman]

True enough.. we're blocked in between:

99.9/Marysville
100.3/Fortuna
100.3/Gold Hill,OR

Other than that, can't encroach beyond Marysville to the south..
but our new Hatchet site is much different than our MTShasta site
pertaining to the NorthValley metro.. we get to Red Bluff now at
12.5kw, moving the tower and upping the QEI from 5kw to 10kw
w/a 100kw ERP.. clear between the three aforementioned stations..

Result: Penetration of radios that never heard it before, picking
up around 300k... (numbers on for sale site)..

http://www.zchannelradio.com/kzro4sale_web.htm

But, doesn't matter.. my web streaming traffic is more than the Redding
metro, but it won't make me as much.. and need that dough to find a station
around Chicago to help the Cubbies.. cuz this be our year.

Have the format that will kick Chicago's ass, and plan to prove it.
BTW, nice board.


dmc

 

[davideduardo]

Selling it kinda cheap aren't you? One and a half million seems like chicken feed for most group owners, even the little ones. Then they could move it in to the Sacramento radio market as another rimshot from Dunnigan, CA. or there abouts!

KZRO is in a market where there are $6 million radio dollars for 14 stations, including 10 class C FMs. Bast on ast sales and the current valuations of stations, I'd be surprised if this one gets even $750 k. With no revenue or cash flow, even less.

As it stands, the station's latest improvement takes it to the point where it can not be further improved without petitioning for an extensive reallocation of channels.

 

[radiofreqk1]

Dave and the group: What it is --- is a very Big upgrade to serve the "Redding Market". And I agree -- most likely it will sell for about 1 million or less. --- NOT any stupid 1.5 or 2 million dollars or General Mills coupons. Owners are owners. --- That said, what the new KZRO does is serve the entire market -- from an existing -- built -- and established transmitter location that is used by 3 other Redding area stations -- including the Big Boy -- 106.1. So once the owner of KZRO gets off his rear end, spends the cash -- which he is either sitting on -- or doesn't have -- and builds this giant -- it will be a big sounding band wagon -- that kicks -- in coverage. Unless KZRO programs some sort of junk , crap or off the wall format -- it will be a money maker. But as my mom always said "You have to spend money -- to make money, even if it's other peoples money". It sounds like the owner is either Jack Benny's brother (sitting on his wallet) or he's got a case of the shorts. Most likely he will try to do what other "owners" do. Do the job themselves -- to save a buck. If you can't hire half a million slaves to build the "Z-100 radio tower", you surely can't get 1.5 million dollars. It will never get built. Hire the best -- to make the best. Get the job done and sell it to someone that offers you a good price. The owner needs to "Smell the coffee" and this station is not going to be moved -- any where else, unless the owner hires the BEST engineer in town. It will remain a "kick-ass" Redding FM station. Or only a dream -- that never gets built, because the owner was a goat that had no bucks or stomach to build the C-1, cause he was afaid of the monster. Move the studios to Redding and build out the C1 monster. But untll you have it "on the air", keep a sock in your pie hole and lay off of the juice. It might be worth something --- but ONLY if it's built and operating. Get out your wallet and hire some help. Owners should never be allowed out in public, because they have no clothes or shame, just hot air.

 

[Plays Well With Others]

True enough.. we're blocked in between:

99.9/Marysville
100.3/Fortuna
100.3/Gold Hill,OR

Is it even possible for the station to hit the coast? There is some serious terrain between Redding and Humboldt County....

Speaking of which...there was a CP sold a few years back to the Eureka Market...anyone know whatever happened with that?

 

[XRQKFM]

KZRO is for the guy or gal with a spare million, and who wants to raise their kids in a safe community while having a nice hobby radio station. I know five minutes after I win the lottery, my friend in Mt Shasta will be hearing from me. KZRO is a nice little operation, and I have been looking for family members for years with some extra jingle to loan me for it!

Time to play the numbers again this weekend!

Steve
www.knjoradio.com

 

[Plays Well With Others]

KZRO is for the guy or gal with a spare million, and who wants to raise their kids in a safe community while having a nice hobby radio station.

With the new CP...KZRO could also be a nice additiona current Redding cluster...anyone know the number to Results or Mappleton?

 

[zdjman]

Addressing the comment saying I'll never build out KZRO at 100kw, I will.
Don't have the money? I do, just getting the ball rolling.

And do have a good engineer.
Have another station working a deal with us to rent off our tower there, when moved.

Moreover, already turned down $1M for it, as is.

Also have the programming, but working to move my Z-Format to the Chicago area
as I'm seeking a rimshot there. But will lite it up at Hatchet Mtn.. and they'll hear the
Z-Channel a might better than they do now (as I currently take requests from Redding
daily at 12.5kw), but thanks for the thought.

See latest maps at:

http://www.zchannelradio.com/kzro4sale_web.htm

dmc

 

[XRQKFM]

Considering CLU just paid 1.4 mil for an AM in Santa Barbara, I would think with KZRO-FM's growth potential, the $1.5 million would be bargain by comparison. I would not be surprised if its signal would not go a lot further out than the coverage maps show, heck I receive Sacramento UHF's 19 & 31 down here in the High Desert.
I do have a rich uncle who could fork it over with pocket change, all I have to do is convince him; real estate is out and radio stations are in!

KZRO would make a great training ground for future broadcasters, the Radio Brandy broadcast workshop has been looking into a station for years. I'm really surprised someone has not already bought the station, with all it's potential.

Steve
www.knjoradio.com
www.radiobrandy.com

 

[Stephen_TheMCO]

Considering CLU just paid 1.4 mil for an AM in Santa Barbara, I would think with KZRO-FM's growth potential, the $1.5 million would be bargain by comparison. I would not be surprised if its signal would not go a lot further out than the coverage maps show.....

First, on KZRO's coverage between the old site and the new site...  The new site (as I have seen on radio-locator) looks like a great site, with coverage reaching as far as US-395 and of course to Redding (where most of the advertising dollars would be at), although at the new site the null toward the Northwest may be greater with Mount Shasta casting an "RF shadow".  Whoever buys the station, who may have some "pocket change" left over, could put a translator up west or northwest of Shasta, to counter that problem.  If it was my way and I had the money to buy, i'd have the station marketed as a station being the "gateway to California", and the station might pick up more revenue from all sorts of advertisers up and down California, for anyone travelling from the Pacific Northwest.  Much like the "Highway Stations", between LA and Las Vegas, and KXXO-FM in Olympia WA, between Seattle and Portland.  I'd probably put up a format much like "Jack-FM" or "Bob-FM", that would play a broad range of music for everyone to enjoy, being that KZRO would mostly be the only recievable station between Medford and Redding, with no other competition or formats around.

....heck I receive Sacramento UHF's 19 & 31 down here in the High Desert.

I've heard stories of people getting in Bakersfield, Fresno, Stockton, and Sacromento stations up there in the High Desert.   Where are you in that vicinity?  Those stations somehow make it through the mountains it sounds like, with FM, VHF, and UHF being "line of sight".  Same thing happens over in the Imperial Valley, where in the right area, most of the San Diego TV and FM stations make it over the mountains with no problem.  The reverse happens where I currently reside in the Puget Sound area of Washington State, where a few stations from Eastern Washington's "High Desert" make it over the cascades and into certain areas of the Seattle-metro area.

KZRO would make a great training ground for future broadcasters, the Radio Brandy broadcast workshop has been looking into a station for years. I'm really surprised someone has not already bought the station, with all it's potential.

We need more stations like that.  The number of High School-based and College-based radio stations that are student-run are increasingly shrinking, leaving only non-student run and commercial stations as the only places where people can actually start their radio careers. 

 

[XRQKFM]

I've heard stories of people getting in Bakersfield, Fresno, Stockton, and Sacromento stations up there in the High Desert. Where are you in that vicinity?

23 & 29 Bakersfield can be seen with ease out to Phelan, in fact Victorville use to get 29 on ch55 via translator, but in Phelan I could get 23 & 29 clear while holding a 4 bay on the ground. 26 KMPH even lights up Thousand Oaks with a good picture.
Regarding KZRO; I bet an on channel booster could be added to the other side of Mt. Shasta, and perhaps on the coast. KZRO could be the Highway Station for Northern California, better keep a lid on it, or the price will triple before I get my hands on it! I would like to see it stay in private hands, the last thing we need is for KZRO to end up in the hands of a mega greedy broadcast corporation like Cheap Channel.

I would love to be able to put a check in DMC's hand before the Summer is over!


Steve
www.radiobrandy.net
www.xrqk.com

 

[Plays Well With Others]

Redding already has a JACK format, Medford has Mike FM and The Drive.. which according to Radio Locator get into at least Mt. Shasta. Plus are there really enough businesess between Redding and Medord to generate enough revenue to make it a profitable positon? You have Yreka who has maybe a population of 10,000, at best.

For someone to invest 1.5 million on this, the owner better be able to prove that he has had enough billing in the past years for this to be a profitable venture.

 

[Radio_bored-Op]

Since Day ONE:

Since I seen this station, first go on the market, I play the #'s *just hoping!*
I was about to start a post about it, and was treated to some fine reading!

I ponder, would a dance-lean CHR "pop" 40 work (versus, the 'top20' format of reg.chr's : )
-Since Im not in the area... i dont know the "basics" of the population/competitor's stations,etc.
-or, the 'real' stories behind, certain hertiage stations, or failed formats, but i def..would
NOT want it, to program a jukebox(ie: jack-FM)...

I have given this (too much)thought, since I am about 1.5 M/short of the asking price.
*BUT* the only way i could afford it, would be to win the mega-millions, and then
at that point , would it be "better" to acquire KZRO and part/all of another Cluster.

-I already decided to give broadcasters chances (from high school) or while
still studying at "broadcasting college." Also, would give the interns their own air shifts.
(besides just paying them w/ CD's : ) and movie tickets, ha ha !! )

-
How close is this KZRO station, to a sports city *besides the SAC_Kings ?
What teams could it carry ( ie: sj-sharks,nhl ) or , the oakland raiders?

We all should band together, and acquire this station, and show the suits
how PEOPLE run a FM Operation!!!

 

[Plays Well With Others]

Funny you should mention sports, one of the other station owners in Redding is doing research to how the market would respond to an all sports station.

CHR would be a challenge... What is now Jack 107.1 use to be a Hot AC and flipped for revenue and ratings and the former MIx 99.3 (now Hank FM) fliipped for almost the same reasons. The only Top 40 station in the Redding market is KEWB, which is Rhythmic leaning but still plays Kelly Clarkson and Sara Barellis. Maybe Redding can only truly support 1 Top 40 station.

As for banning together...I've got about $45.28 in my checking account right now who's with me?

 

[Radio_bored-Op]

this is *soo my topic : )
ok, so what about if...
well, the only way Im gonna be a player on this one,
if i win a multi-million dollar jackpot, and with that
pump some money into promotions - - do radio
the "other way around" / where as, I would pay
places to be seen/heard etc...

and, go all out NUTs w/ promotions, set up
"accounts" with the area-ski lodges, and
have a daily winner win year membership / or
season ski-passes...
do so much over the top-that-along w/ the music
and the personality, this station gets NOTICED : )
(maybe not the 3.3 ,for example) >hope i can post that, lol ,
but maybe not the "truely top rated station" but the
one every-one 'reeely' talks about...because Im taking
ads out in the newspapers, or crossing the media's and
getting on the late news, for some "fun" ( not balls to the wall) stunt...

another thing,
is there enuff in redding ( how is it pronounced)?! lol,
is there enuff, there to have enough "FUN" / or would u
have to have winners, win trips, to ...say Vegas,
or maybe a trip to LA.

-i even typed in a few sites ( see if avail) for a few
variations, for "---name---"@100/1 FM
I registered a few yahoo/aol-IM"s for this "future" station!! lol...
and changed my phone to display "100..1 FM home of the hits"

lol.

actually, no lol.
I have given this alot of thought and research.
I havent in a while, and i usually stop when I get
too wrapped up into it, but this one, i reeely want!

-Which inspires another ?/question:
How much (minus, the inflated costs/prices of running a kick-azz promotion
dept), would it take to operate this FM operation...?

say, there was no commercials.
ONE jingle,lol...or just a few sweepers,
and NO Air staff..."[email protected] FM"
how much would the base price be?
-meaning,
the cost of the 'standby' engineer; (the least staff, possible)...
-the rental/monthly payment for property;
-the licenscing(?sp)fee, to play the music, (etc)
-i guess the cost of at least one station vehicle, etc..
(just the bare minimium's)...i know i am forgetting a few things
like cost of a website, cost of electricity, (etc)...

what is the estimate of a bare bones operation?
I'm curious, cuz then I would swell that number
by what I would estimate to be the necassary
budget requirements ( such as paying the right $)
for the Quality Jocks, alotting enough $$$ to have
a successful and healthy Promotions Dept; and
an additional amount of $$$ ( which I know how much
I would spend) on misc,but things that are def..required,
like high end-equipment, improvements to the tower;
and, updating and creating top notch production!!!!!!

but, again, this is not *needed* for survival,
soo...how much after the 1.5 M,invested,
would be the min.to be expected to spend,
annually, to keep this on the aire...

I personally, would luv it to be commercial free,
if this is a fantasy, and my dream comes true,
i will need the help of every one on the board : )
lol.