L.A./San Bernardino-Riverside June 2014 Radio Ratings

[pjc1961]

June 2014 Survey period covering Thu. 5/22/14-Wed. 6/18/14 - age 6+ overall:

Los Angeles: http://ratings.****************/cgi-bin/rol.exe/arb003
Riverside-San Bernardino: http://ratings.****************/cgi-bin/rol.exe/arb379

Next report will be the July 2014 survey period covering Thu. 6/19/14-Wed. 7/16/14.
Data release date will be Mon. 8/4/14.

AllAccess.com June PPM Analysis including top 10 overall, top 5 in 25-54, top 5 in 18-34 and top 5 in 18-49 (Los Angeles is listed second):

http://www.allaccess.com/net-news/a...rch-director-inc-presents-exclusive-june-ppm-

 

[ChannelFlipper]

Congratulations to K-EARTH!

June 2014 Survey period covering Thu. 5/22/14-Wed. 6/18/14 - age 6+ overall:

Los Angeles: http://ratings.****************/cgi-bin/rol.exe/arb003
Riverside-San Bernardino: http://ratings.****************/cgi-bin/rol.exe/arb379

Next report will be the July 2014 survey period covering Thu. 6/19/14-Wed. 7/16/14.
Data release date will be Mon. 8/4/14.

AllAccess.com June PPM Analysis including top 10 overall, top 5 in 25-54, top 5 in 18-34 and top 5 in 18-49 (Los Angeles is listed second):

http://www.allaccess.com/net-news/a...rch-director-inc-presents-exclusive-june-ppm-

A hearty congratulations to K-EARTH for recognizing the lack of depth of their audience and adjusting their playlist to match it. Just goes to show you can never underestimate your audience and God knows K-EARTH has been trying for some time now.

OK, let's celebrate the success in the only way that seems proper. That's right - A "Hotel California" marathon. Who is with me on this? Put "Hotel California" on a loop for 24 hours straight and see if anyone complains, or even notices for that matter. They would probably get #Twitter run for running such a brilliant stunt and the People meters will register cume like nothing that has ever come before, and that 5.5 today will turn into a 6.0 tomorrow.

I say "Let's do this!" And remember you can check out any time you like, but you can't change the station. Besides who would want to? It's freaking "Hotel California" man. Turn it up. I can smell the colitas from here.

Again, a hearty congratulations to K-EARTH.

 

[Art Landing]

In my area of interest, the AM dial rather than FM music, KFI and KNX both slipped out of the top ten - KFI ranking 12th with KNX coming in 17th, although KFI actually improved by a tenth of a point while KNX tumbled. Meanwhile EIB continues to climb past KABC and KRLA. Verdict: Clear Channel in Los Angeles is in the lead on AM as well as FM overall (even though KRTH is on top).

 

[K.M. Richards]

OK, let's celebrate the success in the only way that seems proper. That's right - A "Hotel California" marathon. Who is with me on this? Put "Hotel California" on a loop for 24 hours straight and see if anyone complains, or even notices for that matter. They would probably get #Twitter run for running such a brilliant stunt and the People meters will register cume like nothing that has ever come before, and that 5.5 today will turn into a 6.0 tomorrow.

Sarcasm just doesn't work, Flip. Sorry.

 

[oldies76]

So, the link above shows KRTH at #1 (which is great) and this same site showed WOGL at #2 back in May. KM and David mentioned that these ratings didn't show the whole story and that the salable ratings and numbers showed otherwise and therefore downplayed WOGL being at #2........Does the same apply for KRTH at #1 here??

And actually WOGL is still at #2 with an increase to 6.8 for June

http://ratings.****************/cgi-bin/rol.exe/arb007

 

[oldies76]

A hearty congratulations to K-EARTH for recognizing the lack of depth of their audience and adjusting their playlist to match it. Just goes to show you can never underestimate your audience and God knows K-EARTH has been trying for some time now.

OK, let's celebrate the success in the only way that seems proper. That's right - A "Hotel California" marathon. Who is with me on this? Put "Hotel California" on a loop for 24 hours straight and see if anyone complains, or even notices for that matter. They would probably get #Twitter run for running such a brilliant stunt and the People meters will register cume like nothing that has ever come before, and that 5.5 today will turn into a 6.0 tomorrow.

I say "Let's do this!" And remember you can check out any time you like, but you can't change the station. Besides who would want to? It's freaking "Hotel California" man. Turn it up. I can smell the colitas from here.

Again, a hearty congratulations to K-EARTH.

Yeah, KIIS-FM will never have the chance to reclaim #1 if we go into a "Hotel California" marathon week. "Hotel..." was also #1 on the Firecracker 400 as well. They already play it 4-5 times a day with success. Playing it once every half-hour will do the trick!!! And we'll also add "Brown Eyed Girl", "I Melt With You", "Boys of Summer" and "Don't Stop Believin" in that mix. That 6.0 may very well end up being an 8! Congrats K-Earth 101.

 

[Art Landing]

All KRTH/KISS discussion aside, can some sage please explain to me why Pasadena's KPCC-FM is included in the Inland Empire demographic area rather than Los Angeles?

 

[chrocket87]

KRTH was tied for 3rd in 25-54 and 4th in 18-34 (when does THAT happen for Classic Hits).

WOGL's demo rankings won't be out until later today, but I'm sure they'll be top 5 25-54.

 

[K.M. Richards]

So, the link above shows KRTH at #1 (which is great) and this same site showed WOGL at #2 back in May. KM and David mentioned that these ratings didn't show the whole story and that the salable ratings and numbers showed otherwise and therefore downplayed WOGL being at #2........Does the same apply for KRTH at #1 here??

KRTH is tied for third in 25-54. They're going to make a lot of money with those numbers.

 

[oldies76]

KRTH was tied for 3rd in 25-54 and 4th in 18-34 (when does THAT happen for Classic Hits).

WOGL's demo rankings won't be out until later today, but I'm sure they'll be top 5 25-54.

http://ratings.****************/cgi-bin/rol.exe/arb007 to start.

 

[krth101]

Congratulations to KRTH for being number one in the latest survey. As a former listener I applaud their success. And even though their selection of music no longer works for me personally, I'm pleased for them and this accomplishment. With that said, do you think this milestone in the stations rich history was achieved solely because of ppm? And would we be seeing similar results under the previous method?

 

[davideduardo]

All KRTH/KISS discussion aside, can some sage please explain to me why Pasadena's KPCC-FM is included in the Inland Empire demographic area rather than Los Angeles?

KPCC is subscribed to the book for both Riverside/San Bernardino and Los Angeles. If they did not appear in a public listing, it's because the website or publication doing the listing left them off.

 

[K.M. Richards]

http://ratings.****************/cgi-bin/rol.exe/arb007 to start.

Again with the "here's the meaningless 6+ numbers" to try to make a meaningless point?

 

[Art Landing]

KPCC is subscribed to the book for both Riverside/San Bernardino and Los Angeles. If they did not appear in a public listing, it's because the website or publication doing the listing left them off.

Thank you David. Now a followup question:

If a station can subscribe to more than one book why doesn't KFI do it?

Eighty years ago the station's 50,000 watt transmitter was deliberately placed in Buena Park on the Orange County/Los Angeles County to reach inland to San Bernardino and the Coachella Valley, south to San Diego and across the Pacific to Santa Barbara. This was of course to optimize reaching the then dominant farming industry. But even today Geico, Harley Davidson and several inland empire auto dealers run ongoing campaigns on the station, so the advertisers know it can draw customers outside Los Angeles County.

So, why not include the station in the Inland Empire book?. I think they're missing a valuable tool.

 

[davideduardo]

If a station can subscribe to more than one book why doesn't KFI do it?

The likely reason is that they can see no reason to buy it as they can't monetize the audience there.

Eighty years ago the station's 50,000 watt transmitter was deliberately placed in Buena Park on the Orange County/Los Angeles County to reach inland to San Bernardino and the Coachella Valley, south to San Diego and across the Pacific to Santa Barbara.

And today, there is nearly no place in the Coachella Valley where KFI has a listenable signal due to man made noise. And the local residents have 25 stations to pick from... back in the 30's they had none.

This was of course to optimize reaching the then dominant farming industry. But even today Geico, Harley Davidson and several inland empire auto dealers run ongoing campaigns on the station, so the advertisers know it can draw customers outside Los Angeles County.

The ads like Rock Honda are targeted at LA listeners who can, supposedly, save money buying in lower overhead Riverside or where ever.

So, why not include the station in the Inland Empire book?. I think they're missing a valuable tool.

They know that the station is included in the book that all the agencies get, and they definitely can't sell any local business out there so there is no return on the investment.

 

[oldies76]

Again with the "here's the meaningless 6+ numbers" to try to make a meaningless point?

So then, this is meaningless too, based on your statement. I get it.

http://ratings.****************/cgi-bin/rol.exe/arb003

 

[davideduardo]

So then, this is meaningless too, based on your statement. I get it.

Maybe it has some meaning, but it is useless data. That is why Nielsen gives it away for free. At the station level, we don't pay attention to 6+ or 12+ at all.

 

[semoochie]

Maybe it has some meaning, but it is useless data. That is why Nielsen gives it away for free. At the station level, we don't pay attention to 6+ or 12+ at all.

I like to use the total audience numbers to give a general idea of how a particular station is doing, allowing for its apparent demographic, in the absence of a real breakdown. It isn't always successful however because certain formats might do really well with a particular demo. For instance, sometimes Hot AC may only do really well with young women and that fact might not show up in the total numbers.

 

[KCPR_sound of_SLO]

Wow didn't realize former am bell weathers, KABC and KFWB were so down. Being from Norcal, I'm not close to evolving situation in LA. I gather the only reason KFI and KNX are still strong (relatively) is their 50,000 watts. However, I'd thought with all desire for traffic reports, KABC and KFWB would've had more audience.

 

[ChannelFlipper]

One of the big surprises to me is the huge jump KSWD has made this Spring. Going from a 2.1 to a 2.9 in one quarter is incredible. KLOS meanwhile is still stagnant at 2.1. I said about three years ago that the Sound was playing to win and that KLOS would be in a big heap of trouble when M&B left. M&B have been gone for about two years now, and while the Heidi and Frank show is not the ratings disaster it could have been, they simply cannot carry the station like M&B did. I have a feeling the rest of the day must be running hugely in favor of the Sound in order to get that magnitude of overall difference.

Over the last three years, the Sound has fulfilled this prediction by the hiring of ex KLOS jocks (but wisely not hiring Jim Ladd though, who has become a polarizing figure due to his political rants and ceaseless playing of old Doors records that no one wants to hear), being more creative in their programming, and having a morning show with Uncle Joe that is much better then what they had before (the hapless Larry and Sherry) but probably costs much less money then the more produced Heidi and Frank. Also, hammering KLOS in their on-air promos seems to be working too (because they keep doing it).

Interestingly, with only the crude tool of the published Spring 6+ ratings, it is hard to make any broad statements, but going with what we have, it seems that the Sound's increase does not really seem to be at the expense of its main competitors who have either stayed in place or grown themselves - where did the extra shares come from? Also, perhaps David or someone could explain how they went from Mar - 2.2; April - 2.5; and May - 2.6 to a total "spring book" of 2.9? I don't understand how that works, but whatever it is, right now the Sound is winning and KLOS has some work to do.

BTW, when comparing classic rock stations, it seems to me that the 6+ is a relative good proxy for the money demos too, as they most likely make up > 80% of the overall audience anyway. Please explain to me why this is faulty logic (I am sure it is, just want to know why).