https://radioinsight.com/headlines/182238/la-calle-houston-rebrands-as-rumba-92-5-880/
A rebrand has taken place effective immediately.
A rebrand has taken place effective immediately.
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La Calle Houston Rebrands As Rumba 92.5/880
- Thread starter Y2kTheNewOldies
- Start date
https://www.radiodiscussions.com/showthread.php?721743-Street-closure-in-houston-lol
Has been rebranded since Sunday 1st of December.
And DAIJ was not running the station, they own KJOZ 880 am but were leasing it to Centro Cristiano De Vida Eterna (aka LATINO BROADCASTING CORPORATION)
Has been rebranded since Sunday 1st of December.
And DAIJ was not running the station, they own KJOZ 880 am but were leasing it to Centro Cristiano De Vida Eterna (aka LATINO BROADCASTING CORPORATION)
Good luck with that.
If the focus is on reggaeton, the focus is not limited to one zone or country. Reggaetón is the dominant and predominant pop music form all over Latin America, from Chile to Mexico. While Caribbean in origin (it has Jamaican heritage that was refined in Panamá and Puerto Rico), so playing that music will appeal to people of all heritages. And there are a few bachata and salsa songs that fit this kind of format, but not many.
But if they focus more on salsa and bachata, they will loose nearly everyone except those from the Greater Antilles.
Have sampled the rebranded 92.5 the past week and it would appear there has been a refocusing of the playlist. They also have a new website: www.rumba92.com
K223CW has a CP to reorient its directional signal to the SW, rather than the current WNW, but given its current signal strength in CY-Fair, that change hasn’t happened yet.
K223CW has a CP to reorient its directional signal to the SW, rather than the current WNW, but given its current signal strength in CY-Fair, that change hasn’t happened yet.
Are they even directional? I can hear them in areas I'm not supposed to be able to hear them.
The old and new directional patterns for K223CW should protect KHGF to the northeast and KJJG to the southeast, but given all the shenanigans typical of a lot of translators, who knows what is going on.
The website -- English only, curiously -- describes the format thus. (I won't bother with a bunch of "sic"s. Just know that the wording is exactly as presented, errors in spelling, punctuation, tense and style included):
Rumba 92.5FM and 880AM is the only and unique tropical music station in the Houston Market.
We play Salsa, Merengue, Vallenato, Cumbia, Bachata, Urbano and Reggaeton Hits.
Core Artist Include: Marc Anthony, Gilberto Santa Rosa, Grupo Niche, Celia Cruz, Aniceto Molina, Joe Arroyo, Victor Manuel, Olga Tañon, Romeo Santos , Hermanos Rosario, El Torito, J Balwin and many more.
So, is there much of a Caribbean Spanish-dominant population in Houston? I'd expect this format to be dead on arrival in El Paso or Brownsville, but could Houston be more diverse than those border cities?
Yes and no. There is little population from the Greater Antilles, but a significant population exists with origins in Central America and Northern South America where this kind of music is liked by some. None of those nations have a dominant music genre, just as one could say about Missouri or Colorado.
A large group with considerable affinity is centered around Katyzuela. If the signal of this translator reaches that area, then it may have a chance of some small success.
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