La Exitosa 98.7 to add Spanish songs soon of little 80's, 90's and 2000's

[AlNYC]

Since La Exitosa 98.7 debuted on 1/10/2025 by replacing TJ 98.7 by playing bilingual AC with more English songs and few Spanish songs.

But now it's time to add more Spanish songs soon of little 80's, 90's and 2000's like:

Emmanuel's Toda la Vida (like played on Magic 93.9 in Miami, FL) and Detenedla Ya
Los Lobos' La Bamba (like played previously on WCBS-FM 101.1)
Ricardo Montaner's Tan Enamorados and Soy Tuyo
Eros Ramazzotti's Cosas de la Vida, Otra Como Tú and La Cosa Más Bella
Chayanne's Tu Pirata Soy Yo, Fuiste un Trozo de Hielo en la Escarcha and El Centro de Mi Corazón
Cristian Castro's Mañana, Amor, Alguna Vez, Te Llamé (A good song) and Te Buscaría
Juan Luis Guerra 4.40's El Niágara en Bicicleta and La Bilirrubina
Selena's Si Una Vez and No Me Queda Más
Alejandro Sanz' Looking for Paradise (feat. Alicia Keys)

and more...

But check at Magic 93.9 playlist in Miami, FL at:

Encuentra las canciones más recientes en Magic 93.9

Encuentra las canciones más recientes en Magic 93.9, Tus Favoritas De Siempre

magic939miami.iheart.com

And one of these days will add new bilingual AC radio stations soon to debut in Los Angeles, San Francisco, Chicago, Phoenix and more... as we least expect.

And remember, Detenedla Ya by Emmanuel is a powerful ballad song.

 

[lanceventa]

Since La Exitosa 98.7 debuted on 1/10/2025 by replacing TJ 98.7 by playing bilingual AC with more English songs and few Spanish songs.

But now it's time to add more Spanish songs soon of little 80's, 90's and 2000's like:

Emmanuel's Toda la Vida (like played on Magic 93.9 in Miami, FL) and Detenedla Ya
Los Lobos' La Bamba (like played previously on WCBS-FM 101.1)
Ricardo Montaner's Tan Enamorados and Soy Tuyo
Eros Ramazzotti's Cosas de la Vida, Otra Como Tú and La Cosa Más Bella
Chayanne's Tu Pirata Soy Yo, Fuiste un Trozo de Hielo en la Escarcha and El Centro de Mi Corazón
Cristian Castro's Mañana, Amor, Alguna Vez, Te Llamé (A good song) and Te Buscaría
Juan Luis Guerra 4.40's El Niágara en Bicicleta and La Bilirrubina
Selena's Si Una Vez and No Me Queda Más
Alejandro Sanz' Looking for Paradise (feat. Alicia Keys)

and more...

But check at Magic 93.9 playlist in Miami, FL at:

Encuentra las canciones más recientes en Magic 93.9

Encuentra las canciones más recientes en Magic 93.9, Tus Favoritas De Siempre

magic939miami.iheart.com

And one of these days will add new bilingual AC radio stations soon to debut in Los Angeles, San Francisco, Chicago, Phoenix and more... as we least expect.

And remember, Detenedla Ya by Emmanuel is a powerful ballad song.

@AlNYC Is this facts or what you want. The title of your post says one thing, but the content says another. Please DO NOT use misleading titles.

Also the rumor mill is picking up steam.. All of your comments may be for naught shortly.

 

[davideduardo]

And one of these days will add new bilingual AC radio stations soon to debut in Los Angeles, San Francisco, Chicago, Phoenix and more... as we least expect.

That sort of format will work well with the kind of upper income immigrants in Miami, sort of with them in Orlando and not too well elsewhere. It's predominantly a format for prosperous and well educated first generation immigrants who have fled either a socialist government (like Venezuela) or a dangerous and tenuous environment (Colombia, Perú, Ecuador).

The cities you mention do not have a significant population of that kind of immigrant.

 

[101.9 La Kalle]

That sort of format will work well with the kind of upper income immigrants in Miami, sort of with them in Orlando and not too well elsewhere. It's predominantly a format for prosperous and well educated first generation immigrants who have fled either a socialist government (like Venezuela) or a dangerous and tenuous environment (Colombia, Perú, Ecuador).

The cities you mention do not have a significant population of that kind of immigrant.

Going back to New York, Paterson has a massive Peruvian population, but Paterson isn't enough for an entire full power signal to flip.

 

[davideduardo]

Going back to New York, Paterson has a massive Peruvian population, but Paterson isn't enough for an entire full power signal to flip.

And the immigrants who locate to New York are very much working class and not the kind of folks who grew up in Peru attending private bilingual schools and listening to one of the many stations there that play all or mostly English language pop music.

 

[MichaelD1972]

Emmanuel's Toda la Vida (like played on Magic 93.9 in Miami, FL) and Detenedla Ya
Los Lobos' La Bamba (like played previously on WCBS-FM 101.1)
Ricardo Montaner's Tan Enamorados and Soy Tuyo
Eros Ramazzotti's Cosas de la Vida, Otra Como Tú and La Cosa Más Bella
Chayanne's Tu Pirata Soy Yo, Fuiste un Trozo de Hielo en la Escarcha and El Centro de Mi Corazón
Cristian Castro's Mañana, Amor, Alguna Vez, Te Llamé (A good song) and Te Buscaría
Juan Luis Guerra 4.40's El Niágara en Bicicleta and La Bilirrubina
Selena's Si Una Vez and No Me Queda Más
Alejandro Sanz' Looking for Paradise (feat. Alicia Keys)

and more...

But check at Magic 93.9 playlist in Miami, FL at:

Encuentra las canciones más recientes en Magic 93.9

Encuentra las canciones más recientes en Magic 93.9, Tus Favoritas De Siempre

magic939miami.iheart.com

Are these songs well known the NYC area? The only song I'm familiar with is La Bamba, and that was a #1 hit on the Billboard Hot 100 chart. There is a chance some of the other songs were played on either 93.1 Amor or its predecessor Suave 93.1 in the past. Remember, what tests well in Miami does not necessarily mean it will test well in New York. That could be why La Existosa 98.7 isn't playing any of the songs you mentioned.

 

[davideduardo]

Are these songs well known the NYC area?

Absolutely, but mostly among people over 50. They were total international hits.

The only song I'm familiar with is La Bamba, and that was a #1 hit on the Billboard Hot 100 chart. There is a chance some of the other songs were played on either 93.1 Amor or its predecessor Suave 93.1 in the past. Remember, what tests well in Miami does not necessarily mean it will test well in New York.

It will "test well" among seniors, but no advertiser wants a station that is predominantly focused on that group.

That could be why La Existosa 98.7 isn't playing any of the songs you mentioned.

They were hits everywhere from Chile to Puerto Rico. They are 70s' to earlier 90's songs, meaning that few under 50 would like them enough to go to a station only playing that music.

 

[Barry]

La Exitosa is gaining some ground in the overall ratings. Over the past few months, it has risen from 1.2 to 1.6 (6+).
Perhaps it is an alternative to Lite FM for some second and third generation Hispanics who enjoy A/C music, speak English well, but enjoy a bit of Spanish flavor.

 

[davideduardo]

La Exitosa is gaining some ground in the overall ratings. Over the past few months, it has risen from 1.2 to 1.6 (6+).
Perhaps it is an alternative to Lite FM for some second and third generation Hispanics who enjoy A/C music, speak English well, but enjoy a bit of Spanish flavor.

I know I am making a very generalized statement, but unless we see a trend over 4 to 6 PPM "books" a 1.2 and a 1.6 are both within the margin of error of the PPM survey. A 1.2 is a 1.8 is a 1.5 is a 1.7 is a 1.4.

Yes, this might be a slight trend. Or a normal wobble. Since no agency will buy that "deep", it will not affect sales at all.

 

[Barry]

The station’s personalities have been mentioning it is playing 55 minutes of music non-stop each hour.
Is that likely an indication it has been difficult for them to find advertisers? Or perhaps they’re not trying very hard, as the format is expected to be temporary.

 

[RadioGuy1864]

The station’s personalities have been mentioning it is playing 55 minutes of music non-stop each hour.
Is that likely an indication it has been difficult for them to find advertisers? Or perhaps they’re not trying very hard, as the format is expected to be temporary.

Both

 

[AlNYC]

As of this (last) week, Sinéad O'Connor plays "Nothing Compares 2 U" on La Exitosa 98.7 not on WCBS-FM 101.1 played.