LA Raza 93.3FM Radio accused of Ratings Fraud?

[billrecto]

http://radioinsight.com/blog/headlines/86811/contract-dispute-leads-to-claims-of-ratings-fraud/

Contract dispute sparked the debate over La Raza Stars according to radioinsight.com

Translated that reads as:

Also, local and reliable sources told this newspaper that SBS is investigating the veracity of the numbers of El Mandril as number one, on complaints of possible fraud.

Nielsen Audio, meanwhile, said through a spokeswoman that “we do not provide specific details of any show.” And about the possibility that their numbers have been altered to favor Mandril, made no comment before deadine to this publication.

Huh How can somebody rig Nielsen Ratings

 

[davideduardo]

Huh How can somebody rig Nielsen Ratings

Stations that subscribe to Arbitron / Nielsen Audio ratings agree to the terms of the ratings company's "Ratings Distortion and Bias" policies.

The policies apply to employees of stations as well as the stations and their management.

Nielsen has a department that deals with ratings distortion.

Here's how it can happen:

A household where there are diaries or meters fails to disclose a "media affiliation" and one or more members of the household works for a station and writes down listning (diary) or listens (PPM) in an exaggerated form causing the station to increase in ratings.

Or it could be that a person related to a station "encourages" those who got diaries or meters to report or listen more.

Or the station, in the diary markets, promotes "write down that you listen to KZZZ all the time".

In the case of the diary, one household only affects one week out of a ratings period's 12 weeks. But in the PPM, a biased household or household member could influence ratings for up to two years.

Nielsen's rules even prohibit things like mentioning ratings and ratings methodology in social media.

 

[rricci]

I like the callsign KZZZ....The station that helps you fall asleep