Re: Diva/BR vs. Diva/New Orleans
> And already
> WDVW is doing well in the New Orleans Arbs so one can expect
> the same kind of success for its counterpart in Baton Rouge.
I wouldn't expect that. The N.O. Diva booms in B.R. clear as a bell, and was pulling around a 2 share. If both stations sound overall the same, will it grow or just split the difference?
I don't have high hopes for Diva in B.R. If you couldn't pick up the N.O. Diva so well in the Red Stick, I might think differently.