Lafayette's New Home for Purdue Sports---Well.....kind of

[crsa]

It appears that the master plan of flip-flopping The Wolf and The Rocket back to their original locations has been revealed.

Purdue sports will remain on 95.3 as The Wolf will become the new flagship station for Purdue football and men's basketball. Also according to Artistic Media Partner's website, women's basketball will remain on The Wolf.

Did AMP see how well football did for The Rocket when it was on 95.3 and decide to give it a try on The Wolf to boost ratings substantially....or was it the result of a market study to prove that college football and basketball fit better on country as opposed to classic rock? My theory is they decided to take a risk and move the Wolf back to 95.3 just to boost ratings for their fledging station to justify its presence in the market. Granted, Purdue sports WILL help them, and I give them credit for alligning Purdue sports with The Wolf (and by default, making AM 1410 the home for all Purdue sports).

There are lots advantages for the Wolf right now with Purdue being on their station. They may finally have the chance to lure some listeners away from K 105 if they play their cards right. I just don't understand why they just didn't do this 2 years ago before AMP flip-flopped The Rocket and The Wolf the first time around. Even back then, the Wolf could have used the gains from broadcasting Purdue sports. The Rocket and WAZY have always been able to hold their own without football and basketball.

One thing is for sure.....The Mix is in trouble with this move. Unless they really step up their game, they will be, hands-down, dead last in the market when the Arbs come out in January.

 

[gr8oldies]

Which one is the Mix? <P ID="signature">______________
Greetings from Ohio-where the governor wants everyone to know he's sorry.</P>

 

[Apollo79]

> Which one is the Mix?
>

The Mix is 106.7 WGLM. They renamed themselves last September when they flipped to hot AC.

Currently, the only local airshift is Rick Mummey's from 6-10a weekdays. For the remaining dayparts, they're on satellite with Leeza at Night from 7p-midnight and Westwood One's Bright AC format the rest of the day.

 

[regionear]

> > Which one is the Mix?
> >
>
> The Mix is 106.7 WGLM. They renamed themselves last
> September when they flipped to hot AC.
>
> Currently, the only local airshift is Rick Mummey's from
> 6-10a weekdays. For the remaining dayparts, they're on
> satellite with Leeza at Night from 7p-midnight and Westwood
> One's Bright AC format the rest of the day.
>
At least they cover up that sh@t ass night show on Bright AC!!!

 

[Apollo79]

> > > Which one is the Mix?
> > >
> >
> > The Mix is 106.7 WGLM. They renamed themselves last
> > September when they flipped to hot AC.
> >
> > Currently, the only local airshift is Rick Mummey's from
> > 6-10a weekdays. For the remaining dayparts, they're on
> > satellite with Leeza at Night from 7p-midnight and
> Westwood
> > One's Bright AC format the rest of the day.
> >
> At least they cover up that sh@t ass night show on Bright
> AC!!!
>

Basically, combine Leeza's Hollywood Confidential show and throw in some Delilah-like elements without the phone calls, and you have Leeza at Night. Not my cup of tea, but then again I'm not a part of the show's target demo.

Personally, I think Laurie Allen's show sounds a little better than Leeza, but like you said, that show isn't much to speak about either.