Latest from Nielsen...105.9 disappears from the face of the earth...

[Directional Ray]

Cincinnati

Nielsen Audio PPM Monthly Ratings Cincinnati (Market #33) Population: 1,934,000 Black: 265,900 - Hispanic: 90,400 Average Quarter Hour Share for

radioinsight.com

 

[TheBigA]

Yep, they're non-commercial and don't buy the book. If you don't buy it, you disappear.

 

[Directional Ray]

Yep, they're non-commercial and don't buy the book. If you don't buy it, you disappear.

No, they're there. Just dead last. Cume of 4500, so we will still see them if they have any measurable audience.

 

[BruceB]

What a waste of a fine signal with reach in both Dayton and Cincinnati. No I'm not against religion but I mean come on how many religious radio stations do you need in two markets they're all saying the same thing

 

[davideduardo]

What a waste of a fine signal with reach in both Dayton and Cincinnati. No I'm not against religion but I mean come on how many religious radio stations do you need in two markets they're all saying the same thing

105.9 does not reach well the two Cincinnati market counties in Indiana and none of the 6 in Kentucky and one of the Ohio ones. It misses most of two of the 5 Dayton counties. For in-home or workplace OTA listening, it misses about 40% of the population of the two markets, based on 65 dBu being needed for those locations.

 

[BruceB]

105.9 does not reach well the two Cincinnati market counties in Indiana and none of the 6 in Kentucky and one of the Ohio ones. It misses most of two of the 5 Dayton counties. For in-home or workplace OTA listening, it misses about 40% of the population of the two markets, based on 65 dBu being needed for those locations.

I always did wonder if the FCC would let them move that stick either north or south? the area where it's located is called Middletown for a reason.

 

[Directional Ray]

105.9 does not reach well the two Cincinnati market counties in Indiana and none of the 6 in Kentucky and one of the Ohio ones. It misses most of two of the 5 Dayton counties. For in-home or workplace OTA listening, it misses about 40% of the population of the two markets, based on 65 dBu being needed for those locations.

David, I don't disagree with you but as a Classic Country station, 105.9 was Top 10 in the Cincinnati Nielsens for several months and had decent 6+ numbers. It was not a fluke.

 

[fedacct1]

.

 

[fedacct1]

105.9 does not reach well the two Cincinnati market counties in Indiana and none of the 6 in Kentucky and one of the Ohio ones. It misses most of two of the 5 Dayton counties. For in-home or workplace OTA listening, it misses about 40% of the population of the two markets, based on 65 dBu being needed for those locations.

It does have trouble in the valleys in NKY.

 

[fedacct1]

What a waste of a fine signal with reach in both Dayton and Cincinnati. No I'm not against religion but I mean come on how many religious radio stations do you need in two markets they're all saying the same thing

There has been a huge religious invasion in every major city coming in and ruining great signals. They did it in the DC area with 107.3 WRQX and the monster signal WINC on 92.5. They already had WAVA on 105.1, which was previously a high rated CHR. (Apologies in advance to those that are religious…..I probably just opened up a can of worms.)

iheart couldn’t sell Big 106.5 and 94.5 (whatever that was in Dayton) and ended up giving them away to religious foundations.

 

[fedacct1]

There has been a huge religious invasion in every major city coming in and ruining great signals. They did it in the DC area with 107.3 WRQX and the monster signal WINC on 92.5. They already had WAVA on 105.1, which was previously a high rated CHR. (Apologies in advance to those that are religious…..I probably just opened up a can of worms.)

iheart couldn’t sell Big 106.5 and 94.5 (whatever that was in Dayton) and ended up giving them away to religious foundations.

Another big one I noticed in NY when I was there a few weeks ago……95.5 WPLJ……..once a top 40 powerhouse…..now, religious.

 

[gr8oldies]

There has been a huge religious invasion in every major city coming in and ruining great signals. They did it in the DC area with 107.3 WRQX and the monster signal WINC on 92.5. They already had WAVA on 105.1, which was previously a high rated CHR. (Apologies in advance to those that are religious…..I probably just opened up a can of worms.)

iheart couldn’t sell Big 106.5 and 94.5 (whatever that was in Dayton) and ended up giving them away to religious foundations.

How many years were those 2 in the Aloha Trust?

 

[TheBigA]

There has been a huge religious invasion in every major city coming in and ruining great signals.

Anyone could have bought those stations. They were all on the open market. The way to keep stations from going to religious organizations is for other people to buy them. In San Fransisco, a station came on the market due to bankruptcy. Two of the other stations in this group went to VCY, a religious group. The third was sold to the Friends of KEXP, a community group in Seattle that owns a AAA music station. So now that station will bring its big playlists and articulate hosts to San Francisco. The same exact thing could happen in Cincinnati if someone was motivated to take action. Don't sit around and wait for big corporate groups to do what you want. Those days are over. The big corporations are going in a different direction. There will be more station sales. The only question is who will buy.

 

[bturner1]

There's no invasion just people who complain when their station decides to sell rather than continue likely because they're losing money or they're tired of the struggle, if not ordered to sell to satisfy market maximums for a group owner. Why don't you buy the station? They'll sell to anyone that can pay the agreed-upon price. Listeners and ratings do not equal sales. Hitting the right demographics in good quantity and good salespeople bring in the money. By the way, station asking prices are lower than I have ever seen in my 45 years in radio. Stations are going for 'giveaway' prices.

 

[TheBigA]

Hitting the right demographics in good quantity and good salespeople bring in the money.

The other approach, and that's the one used by the Friends of KEXP in San Francisco, is to go the non-commercial route. There's no reason why fans of certain music genres can't form non-profit groups, raise money, and buy radio stations. Once on the air, they ask listeners for donations to keep the station on the air. That's what the religious groups do. Anyone else can do the same thing.

 

[fedacct1]

How many years were those 2 in the Aloha Trust?

I’m not sure, but it was a very long time. The trust began in 2007 and dumped their last station in 2021. I know the Dayton stations were donated in 2021, but I’m not sure when they went into the trust. I’m certain they were at least in the trust when I moved to Dayton in 2011.

 

[fedacct1]

There's no invasion just people who complain when their station decides to sell rather than continue likely because they're losing money or they're tired of the struggle, if not ordered to sell to satisfy market maximums for a group owner. Why don't you buy the station? They'll sell to anyone that can pay the agreed-upon price. Listeners and ratings do not equal sales. Hitting the right demographics in good quantity and good salespeople bring in the money. By the way, station asking prices are lower than I have ever seen in my 45 years in radio. Stations are going for 'giveaway' prices.

No need to get snarky. I was simply noting all the major stations that have turned religious. That is the direction the conversation was going.

 

[fedacct1]

The other approach, and that's the one used by the Friends of KEXP in San Francisco, is to go the non-commercial route. There's no reason why fans of certain music genres can't form non-profit groups, raise money, and buy radio stations. Once on the air, they ask listeners for donations to keep the station on the air. That's what the religious groups do. Anyone else can do the same thing.

Ted Turner did it with WTBS in the early days.

 

[gr8oldies]

I’m not sure, but it was a very long time. The trust began in 2007 and dumped their last station in 2021. I know the Dayton stations were donated in 2021, but I’m not sure when they went into the trust. I’m certain they were at least in the trust when I moved to Dayton in 2011.

I was thinking 12 years or so, to a shell non-profit aligned with Salem/

 

[bturner1]

fedacct1 nothing snarky there just truth.