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Latino media pioneer Eduardo Caballero passes.

davideduardo

davideduardo

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radioink.com

Hispanic Media Pioneer Eduardo Caballero Dies - Radio Ink

Eduardo Caballero, known as "The Godfather of Hispanic Marketing & Radio," has died. Caballero is remembered for his roles in both radio & TV.
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In 1962, he arrived in New York from Cuba, seeking opportunity in a democracy after fleeing the regime of Fidel Castro. He ended up as a radio sales executive for WBNX-AM, which would become the first station in the nation’s biggest market to air Spanish-language programming for the majority of its broadcast hours.

Today, he’s remembered for his roles in both radio and television that helped create the U.S. Hispanic media landscape of today. Eduardo Caballero, known as “The Godfather of Hispanic Marketing & Radio,” has died.
 
radiofan2023 said:
RIP Eduardo. Did you know him, David?
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Not well, but I heard him speak at many meetings and seminars. Everyone who knew him thought very highly of him and he did a great deal to open the U.S. Hispanic market.
 
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