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Listeners that hold onto an "old perception" of a station.

tall_guy1 said:
Probably unrelated, but does the staff ever miss the "old" music?
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I believe you have a misconception that the airstaff just sits around listening to the music. I haven't done a live air shift since 1989, and I had no automation system helping me, so here's a partial list of things I did at various times during my tenure at that station while the music was playing:
  • Cuing up CDs a song or two ahead
  • Doing the music scheduling for the shift following mine (I was also APD/MD)
  • Transmitter meter readings
  • Talking to the news guy about what our "idle chatter" topic would be ahead of the next newscast (yes, it was morning drive)
  • Looking at the morning paper and the AP feature wire stories for stuff I could comment on ahead of stopsets
  • Morning conversation with the GM, who always wanted to talk when he arrived at the studios
  • Conversation with the PD, who had the shift after mine and needed to talk with me
  • Answering the request line while not giving the listener the feeling that I was rushing the call ... even though I was
I can remember more if I think hard and force those dormant memory cells in my brain to revive, but this should give you an idea of what else we had to do "back in the day".
 
K.M. Richards said:
What Scott said is more often than not the case. Some disgruntled listeners will call in over the first few days and weeks to complain, but once they realize they have no say in the matter, they go away.

But you'd be surprised at the number of listeners who honestly believe that calling the station, or posting on social media, or starting an online petition, think they will convince management to put "their" format back on the air.

As for "a small handful of years ago", there is zero interest by listeners after even one month. Sometimes you will find a former listener who had moved away before the flip and discover upon returning or visiting that the station has changed, but you rarely (if ever) hear from them.
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Still, 30 years ago, we did get our music back. The change wasn't drastic, but it was drastic enough. There were enough of us complaining.

My email to the station had "vchimpanzee" on the subject line because I didn't know how to fix it. Instead of complaining, I complimented the music director they had hired who was obviously ... you know.

The format stayed around for the next ten years, though they did monkey with it for the midday show some a few years later and then go back to what they were doing. Mostly they used a satellite format.
 
vchimpanzee said:
Still, 30 years ago, we did get our music back. The change wasn't drastic, but it was drastic enough. There were enough of us complaining.

My email to the station had "vchimpanzee" on the subject line because I didn't know how to fix it. Instead of complaining, I complimented the music director they had hired who was obviously ... you know.

The format stayed around for the next ten years, though they did monkey with it for the midday show some a few years later and then go back to what they were doing. Mostly they used a satellite format.
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Which station are you referring to?
 


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