So you're saying that if radio ran fewer spots, that people would throw away their iPods, phones, computers, and other personal devices and replace them with FM radios, and ratings would return to where they were 20 years ago
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So you're saying that if radio ran fewer spots, that people would throw away their iPods, phones, computers, and other personal devices and replace them with FM radios, and ratings would return to where they were 20 years ago
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Scooter Lesley
Guest
Well,...for those Pencilnecks, that don't believe anything, unless it bites you on the Ass, let me introduce your cubical-dwelling posteriors to the Pit-bull of Reality!
As for your, the current, Radio product,...you want them to Listen TO Radio, but you are not giving them anything to...Listen FOR! It took time to erode, and it will take even more time to rebuild. However, returning to some of the simple basics of listener courtship,...is a Start. Here in the GSP, we find that Sydi Morning Shows are cheap, and low-maintenance, but Clearly,...THEY DON'T GET THE JOB DONE!
As for your, the current, Radio product,...you want them to Listen TO Radio, but you are not giving them anything to...Listen FOR! It took time to erode, and it will take even more time to rebuild. However, returning to some of the simple basics of listener courtship,...is a Start. Here in the GSP, we find that Sydi Morning Shows are cheap, and low-maintenance, but Clearly,...THEY DON'T GET THE JOB DONE!
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You were local and didn't get the job done, either. What's the point?
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Scooter Lesley
Guest
Well,...any of the members of the "Hopefully(Oh, Please God!), a 5-Share Club...can make as much slant as y'all deem necessary about what I accomplished in both Radio & TV, but none of y'all can match it. The Mike & Scooter Radio Show was #3 in the market, only 2-tenths behind the #2 position, and we both got rich for it. Most would say that it...got done!
No,...nothing, that y'all have done, collectively,...even comes close. We were climbing to that #2 position, when our contract expired. The newly appointed GM chose not to renew because he wanted to be the first to bring Howard Stern to the market. John Boy & Billy were an afterthought, once the owners felt Stern was too Blue for the market. I got paid, regardless to what arrived. No!...Local Morning shows can get it done, but they have to have a sensible amount of time to prove. Both AC's have Awww-ful Sydi Morning shows, and are miffed that they have stalled. It is not anything new.
No,...nothing, that y'all have done, collectively,...even comes close. We were climbing to that #2 position, when our contract expired. The newly appointed GM chose not to renew because he wanted to be the first to bring Howard Stern to the market. John Boy & Billy were an afterthought, once the owners felt Stern was too Blue for the market. I got paid, regardless to what arrived. No!...Local Morning shows can get it done, but they have to have a sensible amount of time to prove. Both AC's have Awww-ful Sydi Morning shows, and are miffed that they have stalled. It is not anything new.
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Which I suppose is either or all of:
1. Butchering the English language.
2. Causing successive managers to regret their decision to hire you in the first place for the rest of their living days.
3. Two decades of unemployment in the media.
4. Progressing from obesity to morbid obesity.
5. Demonstrate a continued lack of knowledge and/or skill.
By the way, Scooter the Puker, my employees are going to be sending you thank you notes. Since you know so much about broadcasting, our on-air staff now is required to wear morning coats for shifts prior to noon, white tie and tails through the dinner hour, and then black tie and tails in the evening. On casual Fridays, a dark three piece suit is acceptable year round, although on warm sunny days, a khaki suit or seersucker may be substituted for outdoor remotes.
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Scooter Lesley
Guest
....and don't forget the Lingerie for all the girls on the sales staff,...+plus the stripper pole from the 8th floor, down to the 7th. Consider it a quicker way to get copy in, on time!
White tie is evening wear.
My bad. You are correct, black tie would be far too casual.
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Scooter Lesley
Guest
RUNNING FROM THE WEATHER: During its early stages, getting the Weather, on the Radio, from a Licensed TV Meteorologist, held a slice of extreme credibility. Today, since every station has jumped on that concept, it ain't so Swift. Paid/Trade/Barter/Arranged or Threatening to show incriminating, goat associated, photos, the TV people are just looking at it as additional credibility....FOR THEM! There are some on-air today...that probably can't read a short weather. Even though the details come from a source, the real credibility for Radio...is for...the on-air to report the weather, and do so for themselves, and not an adjacent source.
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What's in it for the audience? They get the weather on their phone.
Not me. I do remember a time I could call a number and get a forecast. Two of the stations I listen to get theirs from a recorded message from a TV meteorologist (some days the forecast changed quickly and they didn't get updates fast enough. The people on the NPR station who come on during breaks read their own.
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Scooter Lesley
Guest
Well,...your Royal "A"-ness,....We all know that it is Trendy, but NO!....not everyone gets the Weather from their phone....Trendy, just like that Sticky Moosey stuff, in your Hair. What is in it for the Audience? Well,...you should know!...you Should,...but since you had to ask, we will check the box: "I Don't Know".
The Local Weather forecast....read, spoken, to the Listening Audience, by the Local (alleged) Air Talent? Clearly, the listener, regains the alignment, mostly alienated by Distant..."Who?"....Machiney Weather! The age of, and the advantage of a canned Weathercast is over! Truthfully, it was/is a feature of the Automated Station,...first, so you could fire the Overnight Guy/Gal. No one with any sense is Fooled!
The Local Weather forecast....read, spoken, to the Listening Audience, by the Local (alleged) Air Talent? Clearly, the listener, regains the alignment, mostly alienated by Distant..."Who?"....Machiney Weather! The age of, and the advantage of a canned Weathercast is over! Truthfully, it was/is a feature of the Automated Station,...first, so you could fire the Overnight Guy/Gal. No one with any sense is Fooled!
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Please stop the insults.
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Scooter Lesley
Guest
Forcing the selling price of the "Unit": Pushing the envelope to sell :60's, we don't sell :15's, and Piggy-Backing :30's to please the Agencies....annnnnnnnd the pointless poison of the FREE?....two-hour, mini-remote. A multi-million dollar operation, doing business like a flea market tater farmer. At what point, did you notice that the Mom & Pops had to go elsewhere?
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Scooter Lesley
Guest
I mentioned the FREE, to the client, 2-hour(with food)Mini-Remote. Inside the station, who has the Yay or Nay Say of such?
Who has the Power here?
...and the poor soul, with at least 1-unpaid intern in tow,...does he or she get paid for it, and how much for the collective 3-hours work, to & from??
Who has the Power here?
...and the poor soul, with at least 1-unpaid intern in tow,...does he or she get paid for it, and how much for the collective 3-hours work, to & from??
Who has the Yay or Nay Say? Probably Some Lesser Producer. Maybe the PD.
How in the hell would you know whether it was actually "free" to the client? Unless you were doing the negotiation, it may have nominally been "free" but the cost was actually built into the package. That's done all the time. This is what happens when you have a simple "deejay" trying to expound on "how the business works" when you have no clue.
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