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Lite FM promotion of Simpsons season premiere

L

LIradiofan226

Stupid. After every set of music you've got them doing a Simpsons countdown. Good advertising, wrong station. WLTW's audience I suspect generally does not watch The Simpsons. It would be like Z100 or PLJ doing a countdown for the season premiere of 60 Minutes.
 
Don't forget " The Simpson's" have been around for 2 generations ....Many people within the core demos of Lite would probably be interested in the Simpson's.
 
LIradiofan226 said:
Stupid. After every set of music you've got them doing a Simpsons countdown. Good advertising, wrong station. WLTW's audience I suspect generally does not watch The Simpsons. It would be like Z100 or PLJ doing a countdown for the season premiere of 60 Minutes.
Click to expand...

Would you rather have "106.7 Chuck FM - Perfect for the Office, unlike the imperfect Chuck, starting Monday at 8 PM on NBC 4 HD"?
 
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