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South Bend LIVE 99.9 (WQLQ) Flips to Alternative

(Sorry for posting on the Michigan board too-I know it’s probably more considered an Indiana station.)

Happy South Bend finally gets an alternative station-I’m listening online.
 
I hear it across the lake a lot. Was a really good Hot AC station in the 90s (B99) The target audience was more the lake shore. "The Sunset Coast's B99" as they called it. Late 90s they moved the tower closer to South Bend and flipped it to Country when it became co-owned with WNSN back in 1999. Went CHR in 2016. Their whole claim against U93 back then was "The DJs on U93 are old" It had a very rhythmic lean against U93's more Adult lean at the time. U93 really doesn't have that much of an adult lean anymore.

The GM there, Bill Gamble has a long history of programming Alternative and Rock in Chicago.
 
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I think it was 1990 - there was sort of a mini family reunion at my grandmother’s house and 99.9 had a 60’s oldies format. It was playing for hours. It was in the summer - good memories.

As for the 3-way mismatch (no shade intended :))
WNDV/92.9/U-93, I thought they were hot ac but I haven’t looked at their playlist in a while.
 
U93 leaned adult at times for several years but they were never Hot AC from what I know.

WHFB-AM is still on the same tower 99.9 used to be on. They currently run a Rhythmic Oldies format, but in the 90s it ran Westwood One 70s (70s Oldies) until that feed changed, ironically to Rhythmic Oldies in 1999. They went with the CNN Headline News feed after that, and later Conservative Talk before the current owners.
 
I hear it across the lake a lot. Was a really good Hot AC station in the 90s (B99) The target audience was more the lake shore. "The Sunset Coast's B99" as they called it. Late 90s they moved the tower closer to South Bend and flipped it to Country when it became co-owned with WNSN back in 1999. Went CHR in 2016. Their whole claim against U93 back then was "The DJs on U93 are old" It had a very rhythmic lean against U93's more Adult lean at the time. U93 really doesn't have that much of an adult lean anymore.

The GM there, Bill Gamble has a long history of programming Alternative and Rock in Chicago.

I loved the old B99. Great station.

Music log for Live 99.9:


Did South Bend ever have its own Alternative station during the format's peak in the 90s?
 


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