They might try and get rights for Bellarmine, Colts, Bengals and/or Reds. It won't hurt to try.
I was thinking UK or U of L.
105.1FM Talk had a station vehicle with a wrap of the logo.
That's not the marketing I was talking about.
The sports brand in Louisville is owned by 790 and 840. The efforts of 105.1 must overcome that perception. The sports format on 105.1 is someone's "great idea" to bring success to the signal but they aren't in it for the long run. WFAN bled money for its early existence but the owner was willing to ride it out. Give it a year or so before another "great idea" for success is presented.