Los Angeles Nielsen Ratings (ranked demos) - August 2024

[Andy Ludlum]

A classic case would have been someone in LA in 1999 who put on KFWB a moment when they got in their car to get the traffic before putting on Stern or Rick Dees or whomever on their "favorite" station; that never got written into the diary

Great memories! How we loved to howl about the injustice of phantom cume!

 

[davideduardo]

Great memories! How we loved to howl about the injustice of phantom cume!

I was thinking of you when I wrote this. So many people "gave 20 minutes" at the start of a long commute, but thought of news radio as a utility and never wrote it in the diary.

My favorite, though, was a very elderly women who had a diary in the DC metro in 1970. She thought the "task" was to sample every station in the market, and every day she listened to four or five at least and wrote in her remarks.

 

[Brandon1993]

Courtesy Research Director:

25-54:
1t: KIIS
1t: KRTH
3: KBIG
4: KOST
5: KLVE
6: KCBS

18-34:
1: KRTH
2: KIIS
3: KBIG
4: KPWR
5: KLOS

18-49:
1: KRTH
2: KIIS
3: KBIG
4: KLVE
5: KYSR

RADIO RATINGS ROUNDUP, August 2024, Part I | Research Director, Inc.

Since it has been well established that AUGUST are the dog days of summer, The Ratings Experts from RESEARCH DIRECTOR, INC. – along with our faithf

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It’s nice to see Power come back from dead because they’ve been doing bad over the past couple of years.

 

[K.M. Richards]

It’s nice to see Power come back from dead because they’ve been doing bad over the past couple of years.

Indeed. As I posted in the KCAL thread, KLOS is the strongest station that Meruelo owns. The rest of his radio stations seem to cannibalize each other's audience and when that happens no individual station gets enough listening to make a decent showing in the Nielsens.

If you look at other group owners in the market -- let's take Audacy as an example -- they have a variety of formats. Classic Hits (KRTH), Alternative (KROQ), R&B AC (KTWV), News (KNX), Adult Hits (KCBS). Most of those have their own core audiences, and the amount of crossover listening is relatively small; KCBS plays the Alt gold that KROQ mostly ignores and the harder rock that KRTH won't play. So what shared listening those have is minimal. KTWV is unique compared to those three and actually shares more audience with iHeart's KOST than with any of its own stablemates.

By comparison, KPWR and KDAY have a significant amount of shared listeners. KLLI has some crossover listening to both as well. Only KLOS is immune to that, and (whaddaya know?!?) it's the highest-rated of the four.

Meruelo has chosen a bad game plan for being a multiple station owner. Until he diversifies his programming and consolidates listening, I fear KPWR is going to have a lot more of these "ebb and flow" cycles.

 

[only1moore]

It’s nice to see Power come back from dead because they’ve been doing bad over the past couple of years.

You can also credit the new changes that took place behind the scenes.

 

[K.M. Richards]

You can also credit the new changes that took place behind the scenes.

Those changes can do only so much to offset the shared listening issue.

 

[jt99]

Just to put some meat on that bone:

According to Edison's Share of Ear study earlier this year, 18-34s were using radio for a shade under half of their audio listening time, with podcasts being a close 2nd and ad-supported streaming a distant third. For over-35s, radio was 74% of listening.
Share-of-Ear excludes ad-free subscription services like SiriusXM and Spotify Pro.

I wonder how those numbers compare to even just 2019, the final year before the pandemic.

 

[BLA]

I wonder how those numbers compare to even just 2019, the final year before the pandemic.

If you are referring to all 18-34 yo's, this study would seem to contradict much of what is posted on this board about radio audience size of late.

 

[Kelly A]

Yeah, but put enough of them together and it sure helps the demographics in sales. 😁

If only national advertisers were interested in reaching M/F 18-34's via terrestrial music radio. 18-34M via sports, sure. Not music.

 

[jt99]

If you are referring to all 18-34 yo's, this study would seem to contradict much of what is posted on this board about radio audience size of late.

How so? And yes, that is what I am referring to.

 

[Brandon1993]

You can also credit the new changes that took place behind the scenes.

They need to bring back the old school hip hop tracks. It would be nice if it could play some Lina Santiago, Artie The 1 Man Party, Angelina,etc. Go back to playing Hip Hop, R&B, Dance and Old School like back in the day.

 

[K.M. Richards]

They need to bring back the old school hip hop tracks. It would be nice if it could play some Lina Santiago, Artie The 1 Man Party, Angelina,etc. Go back to playing Hip Hop, R&B, Dance and Old School like back in the day.

Let's start with the basics, Brandon. There's another thread on Kevin & Sluggo being let go from sister station KLOS, and the posting of the vacancy has revealed that Meruelo is not going to pay anywhere near what it's worth to work there.

If he is lowballing in terms of air talent, good luck expecting him to find a competent programmer who will work for what he will pay. And that limits the possibility of creative programming such as you suggest.

(Yeah, I know ... he just hired a guy with lots of fanfare and ballyhoo. If I were the guy, I wouldn't sign a long-term lease on living quarters.)