That’s the philosophy that nearly bankrupted KROQ-AM as soon as it launched in 1972. They ended up unable to pay the artists and gave part ownership to the promoter, Ken Roberts, who ended up taking it all, eventually.
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Los Angeles Radio Ratings: April 2023
- Thread starter pjc1961
- Start date
Okay, so I finally decided to try to understand what tall_guy1 is on about with this Doja Cat. I'm further behind on new music than I thought. No clue.
So I go on YouTube, specify the radio edit and....
Are you kidding? This has HIT written all over it (which is probably why it was number one three years ago). If she'd voiced a clean rap instead of blanking the objectionables, I'd have preferred it, but I absolutely can hear that on KRTH whenever their research tells them it's time, and minus the rap, I'd play it on The Wave.
( Disclaimer: I listen to KRTH all the time. I'm not dissing KRTH or any other station).
I'm just trying to understand how ratings work, from a very beginner perspective.
I Googled this to try to learn about ratings. I'm trying to learn new things, so please bear with me.
It talks about market share - KRTH has 5.7 for April. But, how does that translate into number of listeners at any one time?
It seems that it has to do with number of listeners in any one quarter hour. Is that called the REACH? Or is it called the CUME?
How can one figure out how many listeners are tuned in KRTH at any one time? This question is for anyone.
Thank you, from Daryl
www.insideradio.com
I'm just trying to understand how ratings work, from a very beginner perspective.
I Googled this to try to learn about ratings. I'm trying to learn new things, so please bear with me.
It talks about market share - KRTH has 5.7 for April. But, how does that translate into number of listeners at any one time?
It seems that it has to do with number of listeners in any one quarter hour. Is that called the REACH? Or is it called the CUME?
How can one figure out how many listeners are tuned in KRTH at any one time? This question is for anyone.
Thank you, from Daryl
With 2023's First Ratings On The Way, Is It Time To Check Your Station's Cume Conversion Rate?
As Nielsen begins releasing January PPM ratings next week, another measure of station success may be worth examining: its cume conversion rate. The percentage of cume listeners that a radio
Share is the percentage of radio listeners who are listening to a particular station
Rating is the percentage of the market population who are listening to a particular station.
So if (in the time period being analyzed), the average is that on out of every 20 persons is listening to "the radio then radio as a total has a rating of 5.0. In other words, 5% are using radio.
If one station has 10% of the listening on average in that time period, then it has a share of 10, and a rating of 0.5.
The number of persons is easy after that. If the market has 10,000,000 persons, then the station 50,000 persons on average listening (10,000,000 x 0.5).
Reach is not a used term. In this case, it is synonymous with cume. That means the number of total people who listen at least one time in the week for a qualified quarter hour.
If the sample is 5,000 meters. If an average of 5% are listening at any time, that means that 250 are actually detecting radio stations via their PPM code. If a 5 share is what KRTH gets, then about 12 to 13 meters are detecting KRTH at any given moment in the period of time being measured.
I took tall_guy1's posts to mean that he thought the idea of KRTH playing Doja Cat was outrageous--not that he'd like it.When tall_guy1 reads this:
Fair enough, fair enough. That song is pretty innocuous. Most of her songs sound like a cat being skinned alive, but that one could flow with the rest of the rhythmic content on that station at the tail end of the decade (2029 or so), though it wasn't a massive hit on the scale of Uptown Funk. So for that market and station(L.A alone and KRTH) possibly, but I don't see it for a lot of the country.
It’s literally her biggest hit, and this is the Los Angeles forum. There’s one for Classic Hits in general in the format section.
I think I remember that the "Ultimate Rock Concert" was held at the LA Coliseum, and that only about 5,000 attended. The venue handles over 100,000. It was jointly promoted by KROQ 1500 and KEZY 1190 as I recall... and soon after KROQ could no longer pay its employees,,,paychecks literally bounced.
32,848 attended according to the LA Coliseum's Facebook page.
I hope that was true, because I thought I read in one of the trades back then it was much less. But memories are shaky...
(Don't think 5000 tickets would have paid for much of anything !)
A lot of tickets were given away on the air and by the labels of the artists involved. Not sure if it was the difference between 5,000 and 33,000, but it reduced the gate.
Oh! I understand now! David, thank you so much for taking the time to explain this in a way that I understand! Greatly appreciated. 😊😊😊- Daryl
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