Yes, but last decade around midway Hot AC had a resurgence as well.
-
Get involved.
We want your input!
Apply for Membership and join the conversations about everything related to broadcasting.
After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
If you use a disposable or false email address, your registration will be rejected.
After your membership is approved, please take a minute to tell us a little bit about yourself.
https://www.radiodiscussions.com/forums/introduce-yourself.1088/
Thanks in advance and have fun!
RadioDiscussions Administrators
Los Angeles Radio Ratings: April 2023
- Thread starter pjc1961
- Start date
Gee----do you think there may be cycles that repeat over a period of years?
https://guyzapoleon.com/10-year-music-cycle/#:~:text=The%20Music%20Cycle%20is%20composed,differs%20from%20phase%20to%20phase.&text=%E2%80%94%20Plenty%20of%20Pop%20hits%2C%20plus,are%20more%20Pop%2C%20more%20melodic.&text=%E2%80%94%20Moves%20toward%20the%20edges%2C%20away,40's%20ratings%20begin%20to%20dip.
Things change. That's what we love about music.
Yes, but the cycle of little consensus hits you would think would help Hot AC.
Why are they not having weenie roast anymore? Not very smart.
Question how come 104.3 does well as hot ac but when 98.7 was star with a hot ac format they didn't do as well as 104.3 does?
They are heritage.
104.3 and 98.7 are former beautiful music stations that went AC in the late 80s. KBIG only beat KYSR to Hot AC by a year (1992 and 1993 respectively).
“Heritage” has nothing to do with why KBIG does better with a format now than KYSR did with it 30 years ago.
As to why KBIG won that battle in the 90s, I’ll leave that for someone who was paying more attention to L.A. at the time.
Does the strong KRTH signal partly explain their high ratings? The only Los Angeles FM stations I receive somewhat clearly OTA in San Diego are KRTH and KUSC. While SD is a different market, I’m guessing but not sure that KRTH has better reception in Orange County than most LA stations.
Makes sense. It would be apples to oranges as the music and radio have changed much since then.
This is where bookmarking RadioInsight comes in handy. Lance does the best job of all in accurately defining formats, plus he gives 6 full months of trending so we can separate trends from wobbles more easily.
That’s what I used.
The vast bulk of OC population is from mid-county to the north, so all the Wilson stations do fine, even lower power like KIIS and KSCA.
And, while Nielsen only does the whole county as a core stratification variable, they also have procedures internally to balance "geozones" in each county, based on population, ethnicity, and even socioeconomic considerations.
Remember, even with the MediaBase definitions, Hot AC is rather different market to market. In part, this depends on who owns the CHR and the AC stations.
Some Hot ACs sit right in the middle, like KBIG... because the CHR and the AC are co-owned. In other markets, the Hot AC may try to "nip" at the CHR or at the AC, depending if a competitor owns either of those.
One possible reason was that, during that decade, they had a rather rhythmic AC approach in the evenings and even weekends and that was known to appeal to Hispanics and the LGBTQ communities.
With my Latin American background, I found KBIG much more listenable if I was monitoring English language stations. I concluded that KBIG knew that they had to appeal to more than the non-Hispanic white minority in LA. And I suspected that, at least, they included Hispanics in their music tests.
Noticed this too. Station has clearly pivoted to more of a contemporary sound. Still, assume this format would not work as a commercial station, or could it?
You don't see many commercial FM stations under 1 share. The other thing is the demos for both KCSN and KCRW are pretty high, so they're hard to sell to advertisers. Better situation as listener supported.
Kroq needs to run as lean as possible so they can just survive. Concerts are expensive to put together
Poin
Point taken but on the flip side it generates buzz for the station.
There's a post on the Boston board by Lance Venta of RadioInsight who says iHeart has had trouble getting artists to do promotional concerts for its CHR stations, including KIIS. So I imagine Audacy is running into the same problem. Because at least a year ago they hired an events director, and the plan was to start doing concerts once it was safe. Now it's safe, and the artists appear to be overbooked.
- Status