unless I’m missing something, are Fox and Salem not considered already converted?
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Los Angeles Radio Ratings: January 2024
- Thread starter pjc1961
- Start date
You are missing something, but it is not on you, the conversation has hopelessly deteriorated. At this point, the less said the better.
Depends on who's doing the converted. They don't like Soros. He isn't putting his money with companies that don't want it.
Soros has majority interest in the Latino Media Network. They bought a bunch of AM stations two years ago. Soros has had no involvement in the programming, and the stations haven't changed a thing. In that same way, he won't be interfering in local station programming at Audacy. That's not what he does. If anyone has examples of other stations he owns, post it here,
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That's not the reason Power 106 is suffering. It's suffering because they lost Big Boy to its direct competitor back in 2015 and has recently DJ Felli Fel, another longtime Power 106 mainstay.
There are plenty of Hip-Hop/R&B stations (particularly Rhythmic stations as opposed to Urban) that has little to no black representation and they still do well. Power 106 has always targeted Latinos more than Black for its entire 38 years. Keep in mind that, even though Power 106 plays predominantly hip-hop, it's still a Rhythmic station, not an Urban like Real 92.3.
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Power 106 (Rhythmic) targets Hispanics more while Real 92.3 (Urban) targets Blacks more. Plain and simple.
As someone who's listened to Power 106 since the late 90s/early 2000s (the days if pre-weight loss Big Boy), despite the station's poor current state, the day it goes off the air will be a sad day for me. Plus, unless Real 92.3 decides to add some Rhythmic-leaning hits, there will be a bit of a format gap between Urban and Mainstream CHR.
That package was not just AM stations. There were FMs in Fresno (3), Vegas (2) Dallas (1) and the LRGV (2) in the Univision to LMN package.
If Power 106 leaves the air (which I never want to happen), then I would be depressed as well bro.
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Yes, and the LA MSA is 7% Black and 47% Hispanic.
The disruptive factor here is the growth of "reggaetón and friends". That Latin American "cultural equivalent"ⁿ is responsible for considerable Hispanic erosion from Hip Hop and R&B stations by Hispanics.
ⁿ I am using a broad comparison of the ages and lifestyles of those who like Hip Hop and those who like reggaeton based formats and not in any way making a social comment.
It's not going to leave the air. No full LA FM will be leaving the air for years to come. Don't "awfulize" this!
He surely implied format flip; and not that the 105.9 signal would disappear altogether.
I don't think Power 106 will flip anytime in the foreseeable future, though I'm curious what will become of the station now that all it's longtime mainstay DJs are gone.
Some people do waste case scenario on this board and it never happens. Power ain't going anywhere neither is Kroq. Remember we never see the numbers behind the numbers only the overall. The numbers behind numbers tells the health of station.
And in clusters, stations are sold in packages of two or more stations. The buyer is looking at the cost per point of the whole package, not individual stations in many if not most agency buys
So a good KOST in time saves rhyme!
Stop hiding behind panels. Both are Hip-Hip stations that don’t target the actual Hip-Hop culture. No other city does this except Los Angeles under the guise of “market percentage”. The Hip-Hop stations target an audience that doesn’t care about Hip-Hop and neglects the actual audience who does. That’s why the ratings suck for both stations. They are alienating the actual demographic.
My guess is: Who they're targeting isn't listening to them, they're listening to KXOL and/or KLLI.
Real 92 3 is doing just fine where it's at. Power 106 is suffering because that station is still trying to find a new identity after losing Big Boy, hence the frequent changes that's been happening ever since. Based on your comments, something tells me you don't truly understand how the radio business work.
Preach @cer1992. When I joined this board in 2010-11, I used to come down hard on Power 106 for not playing enough hip hop but since I turned 22 I started to appreciate it’s heritage as a Hip Hop/R&B/dance station but I started listening Real 92.3 more than Power. I’ve seen the playlists for Power over the years and IMO they were at their best in the 90’s and 2000’s. They’ve always adapted to the latest trends.
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I remember those threads back in 2011, although I didn't have an account at the time. But I actually enjoyed Power 106's party atmosphere back then, but it was definitely shocking as hell when I first heard "Tik Tok" by Ke$ha on that station, a song that would've never got played in the 90s/early 2000s or even today. Speaking of, here is something that I often look at whenever I'm reminiscing about KPWR's past:
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