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Los Angeles ratings for the month of May???

3

32james

I'm just wondering what happened to the ratings for May? The ratings for Riverside and San Bernardino are available but not Los Angeles for radio online, does anyone know why?
 
32james said:
I'm just wondering what happened to the ratings for May? The ratings for Riverside and San Bernardino are available but not Los Angeles for radio online, does anyone know why?
Click to expand...

They have been withheld by Nielsen pending a quality control investigation.
 
Here is the statement released by Nielsen Auidio...and someone certainly likes capital letters!

"After reviewing preliminary data for the NIELSEN AUDIO LOS ANGELES PPM market, we discovered inconsistencies with the household ratings that led us to conduct a more in-depth analysis of the data. Based on this review, NIELSEN has decided to remove a household from the panel for not meeting our quality standards. MAY monthly and week-four data for the LA PPM market will be released on TUESDAY, JUNE 17th."
 
LARadioRewind said:
Here is the statement released by Nielsen Auidio...and someone certainly likes capital letters!

"After reviewing preliminary data for the NIELSEN AUDIO LOS ANGELES PPM market, we discovered inconsistencies with the household ratings that led us to conduct a more in-depth analysis of the data. Based on this review, NIELSEN has decided to remove a household from the panel for not meeting our quality standards. MAY monthly and week-four data for the LA PPM market will be released on TUESDAY, JUNE 17th."
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LA Times: http://www.latimes.com/entertainmen...los-angeles-radio-ratings-20140611-story.html
 
And if erroneous data from a single household can have such a huge impact on the monthly ratings, shouldn't Nielsen Audio start using a much larger sample of households?
 
LARadioRewind said:
And if erroneous data from a single household can have such a huge impact on the monthly ratings, shouldn't Nielsen Audio start using a much larger sample of households?
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The clients will not pay for more sample.
 
pjc1961 said:
The eagerly awaited Los Angeles ratings (age 6+ overall) for May 2014:

http://ratings.****************/cgi-bin/rol.exe/arb003

KRTH up strongly to #2;
KLVE up nicely;
KFI + KYSR on downward trends;
KXOL on an upward trend.
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Yes, KRTH looks terrific!

2. KRTH (Classic Hits) 4.8 - 5.1
 
The number of "classic hits" regularly played on KRTH is at its lowest in the station's history.The ratings prove that KRTH's core listeners are somehow able to enjoy hearing the same few songs over and over and over and over and over and over and over.....but I will never understand why.
 
LARadioRewind said:
The ratings prove that KRTH's core listeners are somehow able to enjoy hearing the same few songs over and over and over and over and over and over and over.....but I will never understand why.
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I don't think it's difficult to understand at all. In fact, David has explained it many times.

The vast majority of KRTH listeners do not listen for long periods of time. They are more likely to listen several times a day, for shorter periods of time. They are also more likely to listen at the same approximate times of day every day.

Anyone who knows how to program rotations and separation coding in Selector, MusicMaster, or any of the other scheduling software that's out there can keep songs from repeating at the same time of day fairly easily. So let's do the math:

Presume a 500 title library, and that a typical listener will tune in three times a day for 20 minutes each time. That listener will hear perhaps five songs each of those tune ins, or 15 songs per day. That represents 3% of the library. If the rotation is set to prevent repeats within the same hour (encompassing the 20 minute periods of our typical listener) for as long a period that is possible without breaking other scheduling rules, it can easily be more than two weeks before that listener hears a song repeat, because 3% x 14 days = only 52% of the library, which keeps this a conservative estimate. Two weeks is long enough a period that a song which resonates positively with the average listener (and that's where the testing comes in) doesn't feel excessive. To the contrary, it feels more like "gee, I haven't heard that song for a couple of weeks!" Gee, I wonder why that would be the case ...

If you're "hearing the same few songs over and over and over and over and over and over and over" you're obviously listening much more than the average listener. And stations program to the average listener, not the more-than-average ones.

Clear enough, I hope?
 
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K.M. Richards said:
I don't think it's difficult to understand at all. In fact, David has explained it many times.

The vast majority of KRTH listeners do not listen for long periods of time. They are more likely to listen several times a day, for shorter periods of time. They are also more likely to listen at the same approximate times of day every day.

Anyone who knows how to program rotations and separation coding in Selector, MusicMaster, or any of the other scheduling software that's out there can keep songs from repeating at the same time of day fairly easily. So let's do the math:

Presume a 500 title library, and that a typical listener will tune in three times a day for 20 minutes each time. That listener will hear perhaps five songs each of those tune ins, or 15 songs per day. That represents 3% of the library. If the rotation is set to prevent repeats within the same hour (encompassing the 20 minute periods of our typical listener) for as long a period that is possible without breaking other scheduling rules, it can easily be more than two weeks before that listener hears a song repeat, because 3% x 14 days = only 52% of the library, which keeps this a conservative estimate. Two weeks is long enough a period that a song which resonates positively with the average listener (and that's where the testing comes in) doesn't feel excessive. To the contrary, it feels more like "gee, I haven't heard that song for a couple of weeks!" Gee, I wonder why that would be the case ...

If you're "hearing the same few songs over and over and over and over and over and over and over" you're obviously listening much more than the average listener. And stations program to the average listener, not the more-than-average ones.

Clear enough, I hope?
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Very clear. Looks like we can all agree that KRTH is successful by encouraging listeners not to listen for long periods of time and not to listen on irregular time intervals (as they will get socked with much repetition if they do, even within the course of a few days) so that the other listeners who only sample the station a few times a day or week will be super-satisfied. Or to put it another way, if you only hear 15 songs, chances are you'll only hear "Hotel California" once.

I know of no other business that insults its hard core users for the benefit of those who only sample the product like radio does. But we can all agree it is successful. Right? Right??
 
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ChannelFlipper said:
I know of no other business that insults its hard core users for the benefit of those who only sample the product like radio does. But we can all agree it is successful. Right? Right??
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It is successful because it programs based on the way the majority of people use radio. The "hard core users" are the ones who listen far longer than the majority of listeners do. Therefore, the goal is to not insult the majority, while recognizing that there will always be some in the minority who may feel insulted as a result.

KRTH is obviously doing that well, based on the ratings jump.

(And I sound just like David.)
 
ChannelFlipper said:
I know of no other business that insults its hard core users for the benefit of those who only sample the product like radio does. But we can all agree it is successful. Right? Right??
Click to expand...

It is successful and it does not insult heavier listeners.

We know from the PPM data that most adults use 3 or 4 stations weekly for significant amounts of time and several other occasionally or accidentally. People do not listen to single stations, with perhaps the exception of very devoted listeners to certain kinds of religious programming who do not use secular stations. And they divide their listening due to factors like mood and situational appropriateness.

So the total hours of listening in a week are divided among a number of stations, making the listening to each quite limited... on average, around 3 hours. So when thinking of repetition and rotations, we have to think of the majority of listeners, not the very few who listen much much longer.

Interestingly, we find that listening to hit driven stations like CHR and Hot AC like KBIG and KIIS get longer weekly time spent listening that big playlist stations like Jack.

In general, station music libraries are what they are... you pick a group of listeners to target, find out the songs that are broadly liked, and play them. You can't "slow down" the songs by adding more when you are already playing all the ones that are acceptable since playing additional cuts means playing ones that are not broadly accepted and that will hurt you even more.
 
L.A. Times article with emphasis placed on the morning show ratings:

http://www.latimes.com/entertainmen...ngs-controversy-kxos-ksca-20140617-story.html

KXOS' "El Mandril" went #4-#14 April to May while share % went 4.3-2.7.
KSCA's "El Bueno, La Mala y El Feo" went #1-#4 while share % went 4.6-4.1.

Gary Bryan's KRTH show is number 1 overall in mornings, up from #6 in April. (Oops, better investigate, lol!)

From the demo breakout link several posts above: KRTH moved from #8-#6 in 25-54, #7-#6 in 18-34 and #10-#7 in 18-49.
 
It is interesting that the ratings discussion here is focused on the FM music format stations - ignoring news/talk and the KFI/KEIB experiment.

KFI slipped a bit, coming in 13th in the market and giving way to first place KNX on the AM dial - perhaps due to the latter's excellent coverage of the San Diego fires which KFI did not do to the same degree. KEIB meanwhile continued its improvement from the KTLK period, pulling ahead of KABC, while KRLA remained in fifth place among news and talk formats. KFWB continues to languish in the cellar, which is strange considering the strength of its signal.

Because programming on all of these stations apparently doesn't reach significant portions of the lower age audiences and are on the AM dial they are apparently not of that great an interest here, which to this old timer is sad. But I wonder if the non-music listenership via ipod rebroadcasts and the Internet may compensate somewhat for the AM loss? As far as I know there are no rating services measuring this.
 
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