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Los Angeles ratings for the month of May???

Art Landing said:
It is interesting that the ratings discussion here is focused on the FM music format stations - ignoring news/talk and the KFI/KEIB experiment.

KFI slipped a bit, coming in 13th in the market and giving way to first place KNX on the AM dial - perhaps due to the latter's excellent coverage of the San Diego fires which KFI did not do to the same degree. KEIB meanwhile continued its improvement from the KTLK period, pulling ahead of KABC, while KRLA remained in fifth place among news and talk formats. KFWB continues to languish in the cellar, which is strange considering the strength of its signal.

Because programming on all of these stations apparently doesn't reach significant portions of the lower age audiences and are on the AM dial they are apparently not of that great an interest here, which to this old timer is sad. But I wonder if the non-music listenership via ipod rebroadcasts and the Internet may compensate somewhat for the AM loss? As far as I know there are no rating services measuring this.
Click to expand...

Streams are measured at the origin by session starts and session lengths, and are measured.

But the real issue is that AM in 12+ is down to about 12% of all listening, and in under 55 is around 6% of all listening. KFI has just a 2.4 share in 25-54, which is nearly a point above KNX in the sales demos. It is bleak out there.

As to KEIB vs KFI, we're talking now of a battle of tenths of a share. Looking at it another way, the #1 25-54 station, KIIS, has as much audience as KFI, KEIB, KRLA, KABC and KRLA combined.

Add to that the fact that, other than KFI, all the AM talkers are on less than perfect signals. KEIB misses all the OC at night, and is bad in the north and south of the markets daytime. KRLA is good daytime, but the night signal beams out towards Hawai'i from its perch overlooking Glendale. KABC only covers about half the market usably and well and KFWB, on a higher frequency and on a site with lower conductivity, does even worse.
 
I've got one for Mr. Eduardo: Are there any other Classic Hits stations that are 6th or better in 18-34? That, IMO, is incredible.
 
chrocket87 said:
I've got one for Mr. Eduardo: Are there any other Classic Hits stations that are 6th or better in 18-34? That, IMO, is incredible.
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I looked at a few markets with well-performing classic hits stations, but none sees to be in the top 5 or 6. There are a few, like WCBS-FM in NY and KBRG in San José that do make the top 10, though.
 
Last month KEIB had a 0.5 share and was tied with KABC for 38th place. Now KEIB is in sole possession of 38th place with a 0.6 share. Robin Bertolucci and Neil Saavedra must be thrilled to death!
 
LARadioRewind said:
Last month KEIB had a 0.5 share and was tied with KABC for 38th place. Now KEIB is in sole possession of 38th place with a 0.6 share. Robin Bertolucci and Neil Saavedra must be thrilled to death!
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The April book will be reissued tomorrow. For the moment, the April data is not valid.

In 12+, in May's reissued book, KEIB had a 0.7. In the first week of June, it was above that... and both mornings and middays were over a 1 share.

This is better than the station has done in the PPM era, beginning in the summer of 2008.
 
Apparently the two families whose PPM data were thrown out are Hispanic. How can two ratings books be so dramatically affected by only two families? Is the number of Hispanic families with PPMs proportionate to the number of Hispanic families in the general population? KSCA's morning show dropped from first to fourth? Really? Gary Bryan is now the most-listened-to morning host? Really?
 
LARadioRewind said:
Apparently the two families whose PPM data were thrown out are Hispanic. How can two ratings books be so dramatically affected by only two families? Is the number of Hispanic families with PPMs proportionate to the number of Hispanic families in the general population? KSCA's morning show dropped from first to fourth? Really? Gary Bryan is now the most-listened-to morning host? Really?
Click to expand...

The difference in share between first and fifth is often a few tenths of a point in specific dayparts or demos. That's why we see different stations moving around between, let's say, 3rd and 6th or 8th and 12th each month. The distances between the stations is increasingly small, and the shares amazingly close... in a phenomenon generally called "compression".

The objective of all radio ratings is to sample each subset in proportion to its presence in the population. And that includes sets such as income level and geographic location, too.

Remember, too, that the subsets are English dominant and Spanish dominant Hispanics, so there are two separate groups there based on language preference and those groups are supposed to be proportional, too.

Under-sampled subsets are weighted up so the group¿s value in the totals is proportional.
 
Another observation: As David Eduardo has pointed out,only a fraction of today's listening audience even tunes in to the AM platform. Most are on FM, PDA devices or playing CDs. With no meaningful way of publicizing content other than billboard ads, cross-broadcasting with TV news, and on-air promos on their FM affiliates, its a wonder that KFI has remained strong while KEIB has grown in morning and noon. Those are the periods where KFI gave up Rush Limbaugh and moved Bill Handel and Bill Carroll, moves that did generate media attention. Thompson/Espinosa, David Ramsey and Carlos Amescua were not so prominently noted, nor have been the changes at KABC. The fact is that the quality of locally relevant informational content has risen on all three stations but most people don't yet know it.

Given the odds I think Robin Bertolucci, Neil Saavedra and also Chris Little deserve kudos for their "live and local" KFI/KEIB effort. KABC also also deserves an "atta-boy" - in Earle C Anthony's day it was the KECA farm club for 50,000 watt KFI; its weak signal that persists to the current day.. Hopefully time will allow the audience to see what's being offered on all three stations.
 
I agree with Art: I like KFI's "live and local" daytime programming. The nighttime, however, is a different story. Tonight, Tim Conway Jr. again presented his idiotic and done-to-death "What the hell did Jesse Jackson say" game. Yes, again! He also played the 1-877-Kars-4-Kids jingle on a touchtone phone and he responded to some callers' accusations that he was drunk by saying---and I quote---"I haven't had one effing drink." Conway wastes far too much time discussing trivial and inconsequential topics. He is not giving us "more stimulating talk." I wish KFI would get rid of Conway and either bring back Rabbi Chaim Mentz or give the time slot to Morris O'Kelly!
 
I find myself wondering if, in markets such as L.A. with a substantial number of stations programming in a specific language other than English (Spanish, in this case) there shouldn't be a separate set of ratings for those stations. I woudl think that with the PPM technology it wouldn't be difficult to do, and it would end the "weighting" problem David talked about above.
 
pjc1961 said:
From AllAccess, the revised data comparing the old April '14 figures with the new April '14 figures for the Top 10 overall age 6+ and other major movements outside of the Top 10:

http://www.allaccess.com/net-news/a...rch-director-inc-presents-exclusive-april-vs-

Another article will be posted on AllAcess with the revised data in the demos 25-54, 18-34 and 18-49.
Click to expand...

Finally, the revision to the revision for the demos 25-34, 18-34 and 18-49 for April '14.

http://www.allaccess.com/net-news/a...esearch-director-inc-looks-at-los-angeles-apr

As with the previous overall revision, there's slight slippage for KSCA but a larger tumble for KXOS.
 
Dj Woody said:
Why was KXOS the only station that had such a big drop and KSCA only had a slight drop when they were the ones cheating?
Click to expand...

Also... from this board's sister publication, Radio Ink:

"Huge Drop For Mandril

Nielsen re-issued the April weekly data for Los Angeles yesterday. And, while a rogue Univision Program Director has been the focus of attention (Univision confessed to the sin and immediately fired the employee), it appears as if the original household that caused the ratings delay was skewing heavy toward KXOS, which is owned by Grupo Radio Centro. Many in the market speculate there is some sort of cheating going on, however nobody has been able to prove that, and Nielsen has said the problem household "failed to meet quality compliance standards."
 
Thanks...

Now, just playing devils advocate. What if the listening pattern was real? No one has been able to prove otherwise. I know a few people that ever since KXOS switched formats, they're actually glued to that station for most of the time. I'm partially one of them. Before the change, I used to listen to Que Buena, KCRW, and KROQ. Now, I mostly listen to KXOS and KCRW. I completely stopped listening to KSCA after Piolin was let go, and stopped listening to KISS, AMP, and Power all together as well a while back.

I'm still shocked as to how much impact ONE household has. That's power and it seems kinda wrong.

Now, the conspiracy theorist in me says, maybe someone doesn't want KXOS to get to the top! lol
 
K.M. suggested rating the foreign-language stations separately from the English-language stations. Since AM radio listenership is so much lower than FM radio listenership, I'm wondering if it would be a good idea to also rank AM stations separately from FM stations.
 
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