Los Angeles + Riverside-San Bernardino Radio Ratings: December 2014

[pjc1961]

The December 2014 survey period covers Thu. 11/6/14-Wed. 12/3/14 -
publicly released data for subscribing stations age 6+ overall:

Los Angeles: http://ratings.****************/cgi-bin/rol.exe/arb003
Riverside-San Bernardino: http://ratings.****************/cgi-bin/rol.exe/arb379

Next report will be for the Holiday 2014 survey period covering Thu. 12/4/14-Wed. 12/31/14.
The data release date will be Mon. 1/20/2015.

AllAccess.com December 2014 PPM Analysis by Research Director Inc.
including top 5 overall, top 5 in 25-54, top 5 in 18-34 and top 5 in 18-49
(Los Angeles is discussed second):

www.allaccess.com/net-news/archive/story/136704/research-director-inc-presents-exclusive-dec-ppm-a

 

[32james]

Unbelievable.
KLYY. Is crushing the IE. 11.1 double digits. Nearly twice as many listeners as KOLA.
8.7 to 11.1 share in a matter of 4 months.

 

[K.M. Richards]

I can hardly wait for David to come along with the meaningful numbers. You guys get waaaaay too excited over 12+.

 

[ChannelFlipper]

I can hardly wait for David to come along with the meaningful numbers. You guys get waaaaay too excited over 12+.

You mean in addition to the fact that he will say the December book is meaningless due to the changes (distortions) in listening patterns due to travel, vacation, etc. as well as changes in programming where many substitute hosts replace the main talent, not to mention KOST breaking format entirely to swoop in for their annual harvest of Christmas listeners.

Same answers, different year.

 

[davideduardo]

Unbelievable.
KLYY. Is crushing the IE. 11.1 double digits. Nearly twice as many listeners as KOLA.
8.7 to 11.1 share in a matter of 4 months.

KLYY has wobbled around in the 9 to 11 share range for years and years. Additionally, KLYY has voluntarily classified itself for Nielsen as a Los Angeles station and is considered "out of market" for the IE. It does not compete for dollars there locally.

However, it's recent format change has certainly been of benefit, as shown by the KLYY numbers in the LA book, which also include KDLD and KDLE in a trimulcast.

 

[davideduardo]

You mean in addition to the fact that he will say the December book is meaningless due to the changes (distortions) in listening patterns due to travel, vacation, etc. as well as changes in programming where many substitute hosts replace the main talent, not to mention KOST breaking format entirely to swoop in for their annual harvest of Christmas listeners.

The real issue is that agencies discount December to some extent and ignore Holiday.

But other than KOST moving from a 5.0 to 6.6 in 25-54, and the total market PUR being off by a few tenths of a rating point, most stations were pretty normal.

The 25-54 rankers show KOST, KIIS, KBIG, KRTH, KLVE, KPWR, KLYY, KCBS, KAMP and KBUE in the top 10 in LA.

 

[kogi19]

How have The Sound and KLOS been comparing in Cume in the last few months?

 

[Art Landing]

Meanwhile on the AM side KFI continues to dominate while KABC is now outdistanced by both KEIB and KRLA in the conservative talksphere. KFWB hasn't seen a bump from its format change but did anyone seriously expect it to? If KEIB picks up Larry Elder maybe KFWB will take the advice gurus like Dave Ramsey, Clark Howard etc from KABC and KEIB and become a financial advice station.

 

[michael hagerty]

Meanwhile on the AM side KFI continues to dominate while KABC is now outdistanced by both KEIB and KRLA in the conservative talksphere. KFWB hasn't seen a bump from its format change but did anyone seriously expect it to? If KEIB picks up Larry Elder maybe KFWB will take the advice gurus like Dave Ramsey, Clark Howard etc from KABC and KEIB and become a financial advice station.

You're looking at 6+, not demos. And sports traditionally outsells its ratings. Ditching that for financial advice wouldn't be a good move.

 

[david]

IE Ratings - what about KDEY 93.5

Unbelievable.
KLYY. Is crushing the IE. 11.1 double digits. Nearly twice as many listeners as KOLA.
8.7 to 11.1 share in a matter of 4 months.

Surprised to not see KDEY 93.5 show up. It's a local stick in the IE, and I would think they could pull at least a fraction of a share, down toward the bottom of the list, but they are not listed at all. Thoughts?

 

[K.M. Richards]

Surprised to not see KDEY 93.5 show up. It's a local stick in the IE, and I would think they could pull at least a fraction of a share, down toward the bottom of the list, but they are not listed at all. Thoughts?

KDAY-KDEY are a combined listing and have opted to be listed as such in the Los Angeles ratings as a Los Angeles station.

It is also highly possible that Meruelo, concentrating on being an "L.A." station, does not subscribe to Nielsen for the secondary market, and Nielsen only releases public numbers for subscribing stations.

I'm amazed KDAY pulls any numbers anywhere with that combination of signal and format.

 

[davideduardo]

Surprised to not see KDEY 93.5 show up. It's a local stick in the IE, and I would think they could pull at least a fraction of a share, down toward the bottom of the list, but they are not listed at all. Thoughts?

KDEY is not located in a rated market, although its signal touches parts of the LA and the Riverside / San Bernardino markets.

I suspect that what K. M. Richards posted about perhaps not subscribing to the IE book may be the issue here, as the station shows as "KDAY" in the subscriber data and it has averaged about 15th in 12+ rank over the last few books.