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Los Angeles + Riverside-San Bernardino Radio Ratings: July 2015

34james said:
So where is AMP trending downward in what category to cause it to be at 3.3. Overall, Even though its in the 4 range in 18-49?
Click to expand...

The 12+ numbers are simply an aggregate total of all surveyed listeners. I cannot, therefore, give you a definitive answer except to say that when the 12+ numbers show worse performance than in the target demo, it means a higher % of listeners are outside the target demo. In the case of KAMP, I suspect high 12-17 listening is dragging down that number, but given that they are in fifth place within the target, it really doesn't matter all that much to sales.

Using the term "trending" on the 12+ numbers doesn't work because of that aggregate total. 12+ numbers are probably subject to the largest "wobble factor" book-to-book.
 
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