Los Angeles + Riverside-San Bernardino Radio Ratings: October 2015

[david]

The October survey period is misleading in name as it covers very little of October itself: Thu 9/10/2015 - Wed. 10/7/2015

Publicly released data for subscribing stations age 6+ overall can be found here for our two local surveyed markets:
* Los Angeles: http://ratings.****************/cgi-bin/rol.exe/arb003
* Riverside-San Bernardino: http://ratings.****************/cgi-bin/rol.exe/arb379

AllAccess.com discusses Los Angeles in the link below including top 5 overall, top 5 in 25-54, top 5 in 18-34 and top 5 in 18-49. KNX had a good book. The 18-34 discussion is very interesting for those who follow KYSR, as it is typically presumed to be the lowest 6+ station in the iHeart cluster, but within 18-34 it is tied for 3rd best:

“Last month, KIIS led the 18-34 field by over three shares. The station was down this time and, as a result, saw its lead shrink to just under three shares. iHEARTMEDIA Urban KRRL (REAL 92.3) was flat at #2 while EMMIS Top 40/R KPWR (POWER) was off slightly at #3. KAMP moved up two slots to #4 with its highest total since MAY. There was a tie-up at #5. iHEARTMEDIA Alternative KYSR (ALT 98.7) remained in place despite posting its highest share in over a year. It was joined by KBIG, which slipped back one slot with its lowest score in over a year.”

http://www.allaccess.com/net-news/a...rch-director-inc-exclusive-october-ppm-analys

 

[K.M. Richards]

The 18-34 discussion is very interesting for those who follow KYSR, as it is typically presumed to be the lowest 6+ station in the iHeart cluster, but within 18-34 it is tied for 3rd best:

Thank you for including that, as it may stop some of the usual "oh my god, KXXX is in trouble because of their 6+ numbers" kind of discussion.

If you look at iHeart's cluster as a whole, you'll see they have their FMs strategically positioned to take advantage of various media buy demographic combinations. They may be disliked as a company because of their size, but from the standpoint of radio advertising sales, they've had their act fully together for a very long time.