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Lots of Radio Stations for sale - Time to buy?

Re: Re: Lots of Radio Stations for sale - Time to buy?

Mike Sheridan said:
Being creative this way has probably helped lots of stations and the people who work there survive.
Click to expand...

Being "creative" by station management has caused many bankruptcies and purchase and station sales to go sideways. The GM or Sales Mgr. isn't the one who has to pick up the pieces of their greed or bad judgment after they get caught abusing trade, but the owner who pays the price.

When it comes to trade, keep it very simple, documented in the books and station policy, and limited to promotional or consumables only.
 
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