Love is Dead! Welcome KTU copycat 93.9 Mia to South Florida!

[jbrasco951]

Here's what i think will happen in terms of air talent at MIA: Agree or Disagree.

They'll probably find some syndicated programming to fill some hours. They'll use some out of town jocks to voicetrack midday and nights.

Then they will find a live local jock for PM drive (Chio the Hitman will find time between sales pitches to VT.), and they'll put on for AM drive ... FOOTY!!!

Isn't Footy still under contract and still in the CC Miami Building after being dropped from IOD.

 

[strangelove]

Footy... don't know about his contract but that would be an ideal fit.

 

[Groove1670]

A retro Y-100/I-95 would be interesting. Bring the back the energy, jocks, contests,live calls of the past. Don't see it happening, but you never know.

As far as the failure of mega 103.5 a few years back. It had a very basic Rhythmic AC template...BORING....lifeless...canned...weak jingle package....

A note to CC programming a couple of requests for the new MIA.

Gino Latino - Welcome
Afro-Rican - Give it all you got
Shannon - My Hearts Divided
Fantasy Girl - Johnny O
Rock Lobster B-52's
and Yes...Diamond Girl

Nah....Just kidding

 

[Bongwater]

I'm listening up here in WA state and I'm in shock. I can just imagine the first brainstorming session for this format:

"OK, I just had this great idea. Just play this potpourri of mainstream enough dance music with some groovy R&B and....."

"Been there, done that. They call it 'MOViN'"

"NO! It's going to be BETTER than MOViN'"

"How?"

"Because we run the same 250 songs over and over into the ground"

"Uh-huh, ummm...HEY! Has anyone heard the new Dave Koz CD?"

"Yes!"

"I love it!"

"It's great, we should increase rotation on it"

"NO. We are changing to Rhythmic AC. We're calling it 93-9 M.I.A."

"93..M.I....WHAT?"

"Oh...I GET IT...."

"I still don't"

".....you're going to play 'Paper Planes' 24/7. Great, exactly what this city needs"

"M.I.A.?....Dude, she's NOT going to go out with you for this."

"What meaning does M.I.A. have to the South Florida radio listener?"

"'Missing It's Arse' once a station with a better slogan and music selection goes on the air."

"Can't you think of something better to call it?".........

"No, it's going to be 93-9 M.I.A."

"OK, everybody switch gears. Dude, this is an intervention...."

 

[strangelove]

and Yes...Diamond Girl

Nah....Just kidding

Already got Diamond Girl working, my second most favorite Power 96 nightmare from the 5th grade. That and 'Silent Morning' by Noel. Fond memories of my Puerto Rican neighbors blasting it at top volume every weekend. And weekday. And whenever.

 

[Grk_ScorpioInTheMIA]

A retro Y-100/I-95 would be interesting. Bring the back the energy, jocks, contests,live calls of the past. Don't see it happening, but you never know.

As far as the failure of mega 103.5 a few years back. It had a very basic Rhythmic AC template...BORING....lifeless...canned...weak jingle package....

A note to CC programming a couple of requests for the new MIA.

Gino Latino - Welcome
Afro-Rican - Give it all you got
Shannon - My Hearts Divided
Fantasy Girl - Johnny O
Rock Lobster B-52's
and Yes...Diamond Girl

Nah....Just kidding

What CC should have really done was to flip Mega 94.9 back to I-95, with the WINZ-FM calls, with rhythmic AC.

 

[JoshB]

Let's be honest here, FM radio in general is dying.

Ah, another "radio is dying" post. It's fun that they all seem totally devoid of facts, too.

These posts claiming to announce radio's death are more than a little exaggerated. Here is an example: the average listening to FM in Los Angeles in 1998 (pre-iPod, pre-Satellite, pre-cheap and accessable high speed internet, etc.) was 1,167,400 persons. In Spring 2008 it was 1,085,900 persons. That's 11.5% of the universe in 1998, and 10.0% in 2008, with "today" having tons more competition and alternatives. Now, the near-dead AM band is different... there is a loss of 20% in listening as a percentage of all persons 12+. So it's AM, not FM that is responsible for most of the losses and those for FM are remarkably small despite all the alternatives.

Hardly dead.

When do most people listen to radio? Usually in their cars. Right now I haven't seen many car makers pushing Internet radio units for the car. Data plans aren't really that cheap either right now, so we are stuck with FM, but believe me, if there were a cheap and easy alternative way to stream thousands of different stations with huge playlist, do you honestly believe that the crap they play now on FM would stand a chance?

 

[Mike Sheridan]

Let's see if this format lasts 18 years. Anyone care to bet?

Radio is not dying, it's dead. As for in car listening, that's what CD players are for!

 

[davideduardo]

When do most people listen to radio? Usually in their cars. Right now I haven't seen many car makers pushing Internet radio units for the car. Data plans aren't really that cheap either right now, so we are stuck with FM, but believe me, if there were a cheap and easy alternative way to stream thousands of different stations with huge playlist, do you honestly believe that the crap they play now on FM would stand a chance?

More factless assumptions. In car listening is around 30% of the total listening, not "most."

Large playlists are generally the sign of a low rated radio station

 

[davideduardo]

Let's see if this format lasts 18 years. Anyone care to bet?

Radio is not dying, it's dead. As for in car listening, that's what CD players are for!

I am more than a little annoyed with the whole "radio is dead" and Clear Channel bashing on this thread.

There are perhaps many times CC deserves a whack or two, but this is not one of them, any more than the format flip being a sign of radio's imminent death.

Love 94 had a demographic problem caused by the fact that agencies and large advertisers don't buy 55+ audiences, and Love 94 was now registering half it's cume in the 55+ column.

Commercial radio is driven by advertiser demand, and if there is no advertiser demand for 55+ and no way to lead a format to the Fountain of Youth, it has to change. This is not radio's fault, as no amount of creative selling by a local station will change the research and demo requrements of the agency accounts.

 

[jeffdfw]

93.9 DOA ;D

 

[radiogal18]

This station will be very successful. Many are talking about the same 200 songs, that's radio! I'd say this is pay back for all you radio people in the 80s who took kickbacks to give these songs extra spins and made some of them hits. Now you're bitching, the industry is failing because of generic stations like this.

As a woman I can see why other ladies will like this station, it reminds us of when we used to hit the clubs in the 'party days'. A few kids later can't do it any more. I'd say this puts a lot of pressure on Coast FM and Lite...it will be interesting to see what they do.

I'll miss Love 94...there is a hole in the market for JAZZ, those 50+ will fill out diaries

 

[TonySantiago]

Radiogal,

Being in New York, I can certainly understand the mentality with the ladies about going back to the days, listening to music that is familiar. Basically, 93.9 M.I.A. is our 'KTU (owned by the same company)

And yes, while I do see an audience for this, and I do wish the station well, (maybe if they add more things than what Mega 103.5 did)...I'll say it once again. THIS IS SOUTH FLORIDA!!!! SoBe! Trendy Clubs! Winter Music Conference! There is a crowd down there that is DYING for current dance to comeback onto the standard dial position (not just relegated to HD-2 as it is with Party 93.1). I'm certainly going to "call it out" when I head down to my first WMC this year!

Two stations, one 'edgy" and current, one "safe" and classic, can co-exist!

 

[Groove1670]

450-500 songs will be the magic number to make MIA work. Yes we will miss love 94 but it is DOA, we move on.. it is called progress. Miami never had and never will have a pure dance station, the numbers will not support it. The dance crowd is loyal but very small. Back in the day when we tried to sell our Saturday night mix show no one wanted to touch it. Advertisers=Money=Survival. I'm sure that if a couple of South Beach advertisers got together and decided to sign a huge multi year ad order. Then someone would listen. But I don't see that happening.

Now back to the topic.

MIA has a great playlist, it brings back memories, and all the songs you can sing along to. It is a throwback to when I was programming in the Keys. If they can keep it fresh, it might survive.

 

[Mike Sheridan]

Let's see if this format lasts 18 years. Anyone care to bet?

Radio is not dying, it's dead. As for in car listening, that's what CD players are for!

I am more than a little annoyed with the whole "radio is dead" and Clear Channel bashing on this thread.

There are perhaps many times CC deserves a whack or two, but this is not one of them, any more than the format flip being a sign of radio's imminent death.

Love 94 had a demographic problem caused by the fact that agencies and large advertisers don't buy 55+ audiences, and Love 94 was now registering half it's cume in the 55+ column.

Commercial radio is driven by advertiser demand, and if there is no advertiser demand for 55+ and no way to lead a format to the Fountain of Youth, it has to change. This is not radio's fault, as no amount of creative selling by a local station will change the research and demo requrements of the agency accounts.

David we're even! I'm annoyed too. You are playing the same old song. Isn't this the same format that was tried on Mega 103.5?

 

[TonySantiago]

Miami never had and never willhave a pure dance station, the numbers will not support it.

Ummm.....what was Party 93.1 then??

 

[GatorTesla]

Chaka Kahn.........Chaka Kahn.........Chaaaaaaaaaaaka Kahnnnnnnnnnnnnnnn. Shoot Me ;D

 

[Groove1670]

Ummm.....what was Party 93.1 then??

Oops....my apologies,,Miami had a pure dance station for 15 minutes :

 

[Grk_ScorpioInTheMIA]

Let's see if this format lasts 18 years. Anyone care to bet?

Radio is not dying, it's dead. As for in car listening, that's what CD players are for!

I am more than a little annoyed with the whole "radio is dead" and Clear Channel bashing on this thread.

There are perhaps many times CC deserves a whack or two, but this is not one of them, any more than the format flip being a sign of radio's imminent death.

Love 94 had a demographic problem caused by the fact that agencies and large advertisers don't buy 55+ audiences, and Love 94 was now registering half it's cume in the 55+ column.

Commercial radio is driven by advertiser demand, and if there is no advertiser demand for 55+ and no way to lead a format to the Fountain of Youth, it has to change. This is not radio's fault, as no amount of creative selling by a local station will change the research and demo requrements of the agency accounts.

David we're even! I'm annoyed too. You are playing the same old song. Isn't this the same format that was tried on Mega 103.5?

Can't say here that the new 93.9 MIA is the same as Mega 103.5 , whereas 93.9 MIA plays currents mixed with the oldies as opposed to Mega 103.5 which played only 70's and 80's. It was in the very end of Mega that they tried adding currents. What ruined Mega was the tight safe playlist of burnt out disco. History will repeat itself if they repeat the same mistakes of Mega 103.5. As much as there are those on this board who dislike this new station, it is a breath of fresh air on the dial. This station is a whole lot better having than a boring simulcast of 610 WIOD which many here predicted. Give 93.9 MIA a chance.

 

[Grk_ScorpioInTheMIA]

Miami never had and never willhave a pure dance station, the numbers will not support it.

Ummm.....what was Party 93.1 then??

Party 93.1 was a true sham to dance music and to anything rhythmic. The reason why it was a sham was because they had a super tight playlist of cheesy boring pop remixes, and did absolutely nothing to improve and expand the playlist. Worst of all, it was run like a jukebox with no DJ's. The station had no energy. Had Cox radio had the balls to focus more on the format instead of running it on thecheap, we would have the so called "Dance Station " you've been talking about here today Tony. Party 93.1 helped give the format in Miami a black eye with the way it was done. It truly amazes me as to how many people there are out there who were trying to get Cox Radio to reinstate their sorry version of what they call dance back on the air.