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Luiz Jiménez out of WXNY

Apparently the new midday show is intended as counter programming against the popular Alex Sensation on La Mega.
It is interesting that X96.3's ratings remain so low, while rival La Mega 97.9 is among the top rated stations in the area. The programming on both stations seems so similar. In contrast, Power 105 and Hot 97 are also quite similar, and each receives ratings that are not much different from the other.
 
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