Mandarin/Chinese radio on 96.1 KSQQ and 1500 AM KSJX

[asstprince]

Does anybody know where I can find the rating information about the two Mandarin radio stations Sing-Tao Chinese Radio on 96.1 KSQQ-FM and the new US Chinese Radio on 1500 KSJX-AM?

Or does anyone know which station is doing better? I know a lot of the personalities on US Chinese Radio were from Sing-Tao Chinese Radio.

Anyone else has other insights that they would like to post?

Thanks a lot!

 

[SuperRadioFan]

Uh just a guess but they probably don't generate enough listeners to even make the minimum amount to be "rated". Sorry. I would guess that the FM would have more listeners.

 

[BossRadioDJ]

Uh just a guess but they probably don't generate enough listeners to even make the minimum amount to be "rated". Sorry. I would guess that the FM would have more listeners.

But then again, you're not looking for monster ratings with this type of programming. They are targeting a specific group of people with the format, and if there are advertisers on the one hand willing to pay for ads, and listeners tuning in on the other hand, then it's considered a success.

Again, it's one of those instances where a station isn't concerned about grabbing every set of ears out there in every square inch of land around the Bay Area; they just want this one specific group of listeners. I'm not sure how many potential Mandarin-speaking listeners reside within the coverage of these stations (guess: 50,000?), but if the stations' owners are able to pay the bills, make payroll and keep the transmitters humming, it's a success regardless of the ratings.