Many of the best ideas come from the smallest markets.

[Holland Cooke]

Again this year: Most-useful session at the NAB2009 convention in Las Vegas: "Small Market Idea Swap."

Listen for a couple cute ideas you can quickly rip-off...er, "implement," and how some small market stations made big bucks marrying-radio-and-the-Internet. Excerpt from my interview on NAB's podcast from-the-convention-floor @ www.HollandCooke.com

HC

 

[justula]

Sometimes smaller markets are more innovative and risktaking because they have so little to lose.

 

[Holland Cooke]

It's because they're actually SELLING.

The-bigger-the-market, the-more-the-inventory-has-been-commoditized.
Sally Timebuyer, in the radio department -- lowest rung at the agency -- simply has a goal to meet, dots-and-spots.

In small markets, radio reps KNOW the street, and interact directly with retailers, plucky entrepreneurs, small businesses fueling the economy on Main Street USA.

 

[justula]

A common problem that happens to large companies is they forget they were once small. We all have to start somewhere.

It's frequently covered in Entrepreneur Magazine, where that startup becomes really big and bureaucratic. You frequently hear company founders eager to start another experiment.