Maxwell to be fired at the end of the month

[OhioMediaWatch]

July, end of the July is when WNCX will buy them out

See you here on August 1st! How long are you going to keep kicking thiis can down the road?

 

[vjm]

July, end of the July is when WNCX will buy them out

You need to say that in your best Jon Lovitz voice, and add "Yeah...that's the ticket"!

 

[unpwn]

I can tell that the people you know are sales people and, quite frankly, they know nothing. They know what the programmers want them to know. Blaming Maxwell for their lack of sales talent is a cop out.

I don't need credibility because I'm not dishing out "insider info".

Not just sales people, I'll leave it at that.

If it's not sales, then it's street team and interns. I'd almost rather believe the sales people. Nobody on the WNCX programming side would ever talk. EVER. Basically because most are clueless to what is even going on outside of their 4 hour shift.

 

[dasfonzie]

I can tell that the people you know are sales people and, quite frankly, they know nothing. They know what the programmers want them to know. Blaming Maxwell for their lack of sales talent is a cop out.

I don't need credibility because I'm not dishing out "insider info".

Not just sales people, I'll leave it at that.

If it's not sales, then it's street team and interns. I'd almost rather believe the sales people. Nobody on the WNCX programming side would ever talk. EVER. Basically because most are clueless to what is even going on outside of their 4 hour shift.

it's not the interns, I know a couple of them, and they have no information of any imminent cancellation. and unless it's a street team outside of NCX then I don't know who it would be, because the interns handle a lot of the street team work for NCX and 92.3. So my only guess left would be, what, Kory from WQAL? Is he feeding you info or something?

 

[CleveFan]

I don't think Kory or any other CBS jock would want to feed info. They know better than to do that.

Speaking of Max, I heard one morning him going off on management for a number of things including them not sticking up for him when Rover was making a "big announcement" that would have "destroyed" Max's career. He was very upset for a while.

It doesn't sound like he'll be around for a while, but who knows.

 

[dasfonzie]

unless they get into a big fight over the actual contract around November (again ironically) I would have to assume they will at least go through his guaranteed 1st year. I think he could do well if they quit changing things once a year though. it's pretty tough to see if a show will work if you go through one every year, which NCX has

 

[becker5]

According to my source, they might bring back Scott & Jeff and go jukebox more in the mornings. On a side note, CBS will go HARD after Rover considering his contract is almost up

 

[dasfonzie]

According to my source, they might bring back Scott & Jeff and go jukebox more in the mornings. On a side note, CBS will go HARD after Rover considering his contract is almost up

That's kind of a contradiction. Why would they put Rover back on 92.3 (That's what I assume you meant) which is doing ok as a jukebox? They're probably doing better financially leaving it DJ free on WKRK. Scott and Jeff on 98.5 seems unlikely to me. They wanted a morning show to compete with Rover, and as much as I like MWL he's not going to get those ratings anytime soon. A straight jump to 92.3 for Rover without the question of will they or won't they return won't hurt Rover like it did Maxwell, because CC wouldn't have a hold on his name and show for (x) amount of months after his departure. Anyway I think if they did put Rover on Mornings on 92.3, then the logical thing to do would be to put Max on afternoons on the same channel. They would kill WMMS, and the mullet rock fans could have their juke box morning zoo crap.

correct me if I'm wrong but WMMS had higher drive-time ratings when it was Rover/MWL correct? as much as they hate each other, a lot of fans love them both, so not having to choose between them would be win/win for a radio station. Plus I think Max would trade waking up at 9am in lieu of working in the same building as Rover. Just keep them the *eff* away from each other in the halls. the Halle buildings probably big enough to separate two shows like that right? office wise anyway. They Might have to share a studio if they're both running off the 92.3 frequency.

the more I think about it, the better it seems for CBS. Let Max ride out 1 year, Rover's contract ends around the same time, move them both to 92.3 in different time slots and bring whoever for jukebox/zoo radio on 98.5

I should be a PD

Of course Clear Channel I'm sure would put up a hell of a fight to keep Rover. /rant

edit - while I'm playing PD, I'd switch the formats of 98.5 and 92.3 honestly if they got both MWL and Rover on one station, you'd want it to be on the station that had the deepest range.

 

[Rusty Muck]

According to my source, they might bring back Scott & Jeff and go jukebox more in the mornings. On a side note, CBS will go HARD after Rover considering his contract is almost up

REALLY? :

Both of those statements are ludicrous to the nth degree. They could go jukebox, but bringing back Scott and Jeff? Totally out of the question.

You lost me with "CBS will go HARD after Rover" line. Where would he go? Like hell it would be on 92.3 - an outright downgrade from WMMS' superior signal. And CBS really wants to spend money in a market they want to leave? Please.

If anything, CC will automatically renew when his contract is up. The deal with WMMS was tailor-made to fit Rover - along with his sidekicks - and make him the de facto star of the station; that's why Maxwell gradually soured on CC in the first place.

 

[dasfonzie]

According to my source, they might bring back Scott & Jeff and go jukebox more in the mornings. On a side note, CBS will go HARD after Rover considering his contract is almost up

REALLY? :

Both of those statements are ludicrous to the nth degree. They could go jukebox, but bringing back Scott and Jeff? Totally out of the question.

You lost me with "CBS will go HARD after Rover" line. Where would he go? Like hell it would be on 92.3 - an outright downgrade from WMMS' superior signal. And CBS really wants to spend money in a market they want to leave? Please.

If anything, CC will automatically renew when his contract is up. The deal with WMMS was tailor-made to fit Rover - along with his sidekicks - and make him the de facto star of the station; that's why Maxwell gradually soured on CC in the first place.

you don't think "King Rover" couldn't have a taylor made contract done with CBS after destroying them for 3 years at WMMS? Hell I'd almost be wiling to be if it were a breaking point he could get them to switch the 98.5/92.3 formats

 

[Rusty Muck]

According to my source, they might bring back Scott & Jeff and go jukebox more in the mornings. On a side note, CBS will go HARD after Rover considering his contract is almost up

REALLY? :

Both of those statements are ludicrous to the nth degree. They could go jukebox, but bringing back Scott and Jeff? Totally out of the question.

You lost me with "CBS will go HARD after Rover" line. Where would he go? Like hell it would be on 92.3 - an outright downgrade from WMMS' superior signal. And CBS really wants to spend money in a market they want to leave? Please.

If anything, CC will automatically renew when his contract is up. The deal with WMMS was tailor-made to fit Rover - along with his sidekicks - and make him the de facto star of the station; that's why Maxwell gradually soured on CC in the first place.

you don't think "King Rover" couldn't have a taylor made contract done with CBS after destroying them for 3 years at WMMS? Hell I'd almost be wiling to be if it were a breaking point he could get them to switch the 98.5/92.3 formats

If CBS never intimated that they wanted to leave Cleveland, I might give the possibility some thought.

But they would need to show me up front that they are willing to attempt that sort of an investment.

 

[dasfonzie]

yeah I guess it's true they don't seem to care about Ohio at all, but I'm saying, if they could get Rover in the AM and Max in the PM on one of their long range stations, they could do very well.

 

[becker5]

all you guys need to give up on this "If Maxwell was on in the afternoons" non-sense because it's not happening. Clear Channel was their hands with them because they realized Maxwell was a one-trick pony. Max only got good ratings because Rover came over over to WMMS. Max before Rover rarely did well. The Maxwell Show is over!

 

[vjm]

all you guys need to give up on this "If Maxwell was on in the afternoons" non-sense because it's not happening. Clear Channel was their hands with them because they realized Maxwell was a one-trick pony. Max only got good ratings because Rover came over over to WMMS. Max before Rover rarely did well. The Maxwell Show is over!

Does Maxwell owe you money?

Did he kick your dog?

I'm sensing A LOT of venom here in a way that sounds like a personal grudge.

 

[Rusty Muck]

all you guys need to give up on this "If Maxwell was on in the afternoons" non-sense because it's not happening. Clear Channel was their hands with them because they realized Maxwell was a one-trick pony. Max only got good ratings because Rover came over over to WMMS. Max before Rover rarely did well. The Maxwell Show is over!

Bullcrap.

Before Rover came to WMMS, Maxwell was the only person keeping that station afloat. He was the star player, and you know it - heck, even Bo told the Plain Dealer as such back in 2007! Look it up.

And Max pulled off good ratings for WMMS with no extensive promotional campaign whatsoever. Sure, "MWL" WMMS ads appeared in Scene or in other places, but nowhere close to the publicity blitzkrieg Rover had/has. No billboards, no TV spots, no stories du jour on 19 Action News, no scripted stunts.

 

[becker5]

all you guys need to give up on this "If Maxwell was on in the afternoons" non-sense because it's not happening. Clear Channel was their hands with them because they realized Maxwell was a one-trick pony. Max only got good ratings because Rover came over over to WMMS. Max before Rover rarely did well. The Maxwell Show is over!

Bullcrap.

Before Rover came to WMMS, Maxwell was the only person keeping that station afloat. He was the star player, and you know it - heck, even Bo told the Plain Dealer as such back in 2007! Look it up.

And Max pulled off good ratings for WMMS with no extensive promotional campaign whatsoever. Sure, "MWL" WMMS ads appeared in Scene or in other places, but nowhere close to the publicity blitzkrieg Rover had/has. No billboards, no TV spots, no stories du jour on 19 Action News, no scripted stunts.

I personally don't have anything against Maxwell but I think his show is horrible. Maxwell's ratings were ok but when Rover came over, that's when he got his ONE- number 1 book. Maxwell has been living off that one book since it happened where Rover & Triv consistantly has number one books.

Don't blame advertising on Maxwell's failure. I see his billboards on buses and his ads in Scene magazine. As for press, no one wants to cover a failing show. That doesn't make for a good news story.

 

[Rusty Muck]

all you guys need to give up on this "If Maxwell was on in the afternoons" non-sense because it's not happening. Clear Channel was their hands with them because they realized Maxwell was a one-trick pony. Max only got good ratings because Rover came over over to WMMS. Max before Rover rarely did well. The Maxwell Show is over!

Bullcrap.

Before Rover came to WMMS, Maxwell was the only person keeping that station afloat. He was the star player, and you know it - heck, even Bo told the Plain Dealer as such back in 2007! Look it up.

And Max pulled off good ratings for WMMS with no extensive promotional campaign whatsoever. Sure, "MWL" WMMS ads appeared in Scene or in other places, but nowhere close to the publicity blitzkrieg Rover had/has. No billboards, no TV spots, no stories du jour on 19 Action News, no scripted stunts.

I personally don't have anything against Maxwell but I think his show is horrible. Maxwell's ratings were ok but when Rover came over, that's when he got his ONE- number 1 book. Maxwell has been living off that one book since it happened where Rover & Triv consistantly has number one books.

Again, the Bullcrap card comes out.

Maxwell was in the Top 5 repeatedly between 2006 and 2009 - most notably after K-Rock put O&A on in afternoon drive (that forced Maxwell to become an all-talk show). Between 2008 and late 2009, Maxwell was a very close #2 to Triv's #1 ranking. Hardly the fluke you are alluding to here. It wasn't just one #1 ranking - it was a significant streak of top 5 showings, and alternating with Triv for #1. Something your buddy Alan Cox has yet to achieve.

And you know what? I really don't care if you "think is show is horrible." For crying out loud, Mike Trivisonno has owned afternoon drive for close to 15 years - and he was assured continuance after WMMS became a non-factor upon Maxwell's exit. And, in the words of the late Merle Pollis, "the fact that [Triv] has an afternoon slot on a 50,000 watt station just makes me want to vomit."

The fact a person like Trivisonno can be #1 in afternoons, and no one else wants to compete, really says a lot about how awful the local talk scene is. In fact, it's been awful since WERE/1300 gave up the ghost in the early 90s, rendering WTAM as the sole talk station in town.

Don't blame advertising on Maxwell's failure. I see his billboards on buses and his ads in Scene magazine. As for press, no one wants to cover a failing show. That doesn't make for a good news story.

And Rover gets press all the time even after his show famously bombed in Chicago, Detroit, Cincinnati, Columbus (twice) and Memphis... and is only relayed on a low-rated third-tier alt-rocker in Rochester, NY - but still claims to be "syndicated." RIIIIIIIIIIIIIIIIIIIIIIGHT.

Rover's complete and utter failure in syndication - and the fact that despite his claims with the WMMS contract, only one CC station bothered to pick RMG up, then quickly dropped it thereafter - is the one story no one wants to talk about.

 

[1sttimecaller]

Nathan-


Could you please provide samples of the ratings success you've had either as a show host or a program director?

Thanks in Advance,
-JB

 

[becker5]

Nathan, I agree with JB, I would love to see these examples- exactly what demo of #1 are you talking about?? Please post to support your defense

 

[Rusty Muck]

Nathan-


Could you please provide samples of the ratings success you've had either as a show host or a program director?

Thanks in Advance,
-JB

Hey, I was using the same technique "becker5" uses for his posts. Even if I have no facts or no attribution for my claims whatsoever, just because I say it will happen, so shall it be!

**THUNDERCLAP**

...unless it isn't the case.