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May 2026 Nielsen PPM / Eastlan Survey Shares

V

vw86

Cincinnati is now being measured by both Nielsen PPM service and the Eastlan survey.

Nielsen: Cincinnati
Eastlan: Cincinnati OH

There are no real wild swings from one to the other, which to me shows that while nothing is perfect, both probably give a fairly reasonable representation of overall listening.

The Eastlan survey also has all of the Cumulus stations that no longer show up on Nielsen public reports, so it's nice to see WGRR back on the listing and at #1. It's also fun to see quite a few out of market stations from Dayton in the Easton listing.
 
Eastlan includes all stations regardless of home market or subscription status. But the Nielsen PPM relies on actual audio exposure vs. recall memory via phone or digital survey.
 
94.1 is a total disaster! They are either tied with or slightly trailing the Dayton country station in the Cincinnati market Eastlan data.

94.1 has a very good signal. How can a country station on a great signal in the Ohio Valley produce such awful results? Is 94.1's programming really that bad?

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MarkW said:
How can a country station on a great signal in the Ohio Valley produce such awful results? Is 94.1's programming really that bad?
Click to expand...

The country station in Cincinnati is B-105. It's the only station people think of when they think of country radio.

They're not scanning the dial, searching for other stations. They listen to Grover Collins because they've always listened to him.

I think if you look around the country, that's what you'll see. People have their favorites, and they stay with them.
 
I remember 94.1 cracking a 3 share at times when it was Great Country 94.1 (pre-Nash FM).

B-105 does a terrific job. I agree its listeners see little reason to tune elsewhere. Interestingly, its Class A sister station, 97.3 The Wolf, even outperforms WNNF these days.

I cannot help but wonder if WNNF will be divested by Cumulus in the not too distant future. They've divested other poorly performing country stations of theirs in the past (Green Bay and Detroit come to mind).
 
MarkW said:
I cannot help but wonder if WNNF will be divested by Cumulus in the not too distant future. They've divested other poorly performing country stations of theirs in the past (Green Bay and Detroit come to mind).
Click to expand...

It's hard to say what their strategy is there these days. They have a local PD in Cincinnati. He's been there two years. This station carries Westwood One syndicated shows in the morning and evening, so the station serves a national purpose. But Cumulus will never have the national platform that iHeart has.

It probably goes back to what Audacy said when it sold the St. Louis cluster. If someone makes them an offer, it will be considered. The reality is that if any owner keeps this format, it can do no better than #2.
 


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