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Mexican Radio is shutting down: it loses 3 million listeners, its worst decline in four years.

For decades, México has had some of the world's lowest "Persons Using Radio" index numbers.

I have an opinion, which has nothing to do with new technology. Mexico's radio industry, via the CIRT (The "NAB" of México) long battled for certain tax exemptions. In exchange, they gave ad time to the government. Now, between the government "PSA" announcements and paid ads, along with a tendency to have more 15" and lots of 30" ads, makes stations just overloaded with commercials.

To me, listening in CDMX or Monterrey or GDL was unbearable. And as far back as 25 years ago, Mexico's Persons Using Radio was around 75% while then, in the US, it was about 94%. Today, it is worse in both places but México is just not getting radio listening.

Of course, I love "experts" who say that radio needs a new model. But none of those experts, myself included, has a solution.
 
davideduardo said:
For decades, México has had some of the world's lowest "Persons Using Radio" index numbers.

I have an opinion, which has nothing to do with new technology. Mexico's radio industry, via the CIRT (The "NAB" of México) long battled for certain tax exemptions. In exchange, they gave ad time to the government. Now, between the government "PSA" announcements and paid ads, along with a tendency to have more 15" and lots of 30" ads, makes stations just overloaded with commercials.
Click to expand...
Are stations still required to run La Hora Nacional at 10 on Sunday nights? When I used to stay up late streaming Loveline on 91X, I’d always have to remember to find a different stream for the first hour on Sunday nights.
 
davideduardo said:
And they have managed to make it even more boring than ever.
Click to expand...
How? Also do you know generally when the government “PSA” announcements run? Are they generally just run during La Hora Nacional? I used to stream 91X at various times and never heard any of the government “PSA” announcements. Maybe they didn’t stream them though.
 
radiofan2023 said:
How? Also do you know generally when the government “PSA” announcements run? Are they generally just run during La Hora Nacional? I used to stream 91X at various times and never heard any of the government “PSA” announcements. Maybe they didn’t stream them though.
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@xbloguero can clarify as I have not been working with a Mexican station for many years. But the government announcements are basically spot ads for different government agencies, mostly 30's, and they run along with paid ads in the regular schedule.

There are a lot of them!

The English language stations on the border seem to have a "dispensation" and don't run them, although in the past I recall many running tourism and Mexican product ads. But I defer to someone who actually knows about this!
 
davideduardo said:
@xbloguero can clarify as I have not been working with a Mexican station for many years. But the government announcements are basically spot ads for different government agencies, mostly 30's, and they run along with paid ads in the regular schedule.

There are a lot of them!

The English language stations on the border seem to have a "dispensation" and don't run them, although in the past I recall many running tourism and Mexican product ads. But I defer to someone who actually knows about this!
Click to expand...
91X, Z90, and Magic 92.5 run the PSA's in English. They have special permission from the Mexican government to do so. The political parties in Mexico do not have to pay for advertising, instead they are all given equal time to air the free PSA's.. Whether or not there is an upcoming election.

In one of the XEPRS Oldies threads, there was a post detailing the daily quota of air time that Mexico based radio stations are required to follow. Maybe 5 minutes an hour? Im not about to go back and reread those threads to find out! Knock your self out to whoever is willing to try.
 
KilowattKat said:
91X, Z90, and Magic 92.5 run the PSA's in English. They have special permission from the Mexican government to do so. The political parties in Mexico do not have to pay for advertising, instead they are all given equal time to air the free PSA's.. Whether or not there is an upcoming election.

In one of the XEPRS Oldies threads, there was a post detailing the daily quota of air time that Mexico based radio stations are required to follow. Maybe 5 minutes an hour? Im not about to go back and reread those threads to find out! Knock your self out to whoever is willing to try.
Click to expand...
Thanks for explaining all that.
 
KilowattKat said:
91X, Z90, and Magic 92.5 run the PSA's in English. They have special permission from the Mexican government to do so. The political parties in Mexico do not have to pay for advertising, instead they are all given equal time to air the free PSA's.. Whether or not there is an upcoming election.
Click to expand...
Yes...though there's something about the English that makes me think it's a little off. Anyway, here's a stopset from 2018 including PSAs on 91X. I kept the San Diego-side spots in to give the full flavor of the sound. I apologize for the audio quality; I did this on a business trip to San Diego where I didn't bring a recorder with me. So I had to improvise with a speaker-to-mic recording on a tablet. But, when I heard this, I knew I had to record it somehow.

XETRA-FM-91X.2018.03.27.mp3

drive.google.com drive.google.com
 


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