Mexico is banning Noem’s ‘propaganda’ ads telling people not to come to America

[exbloguero]

‘Mexico stands for diversity, inclusion, and rights. Our sovereignty must be respected,’ Mexican president says

The Mexican government is taking steps to ban what they call “propaganda” put out by the U.S. Department of Homeland Security and its secretary, Kristi Noem.

The ads are part of a Trump administration campaign aimed at discouraging illegal migration and urging undocumented immigrants to self-deport. The multi-million-dollar effort, paid for by U.S. tax dollars, was announced by Noem shortly after she took office, The Washington Post noted.

The campaign is set to cost $200 million over the next two years, even as Elon Musk’s Department of Government Efficiency is cutting federal funding and jobs.

It has been slammed by Mexican politicians across the aisle, as well as the president, Claudia Sheinbaum, who has gotten off to a good start in her relationship with President Donald Trump, who has eased the burden of tariffs against the country.

Mexico’s Congress is now set to push forward legislation that would ban the broadcasting of the ads on TV and radio channels.

“Mexico stands for diversity, inclusion, and rights,” Sheinbaum told the press earlier this week. “Our sovereignty must be respected.”

The ads have so far been shown in Guatemala, Mexico, El Salvador, Honduras, and the U.S.

DHS spokesperson Tricia McLaughlin told The Post that the plan is for the ads to be broadcast in Mandarin, Spanish, Russian, Hindi, and Portuguese. They’re set to be shown on both broadcast and digital platforms, including Univision and Telemundo.

Mexico is banning Noem’s ‘propaganda’ ads telling people not to come to America

‘Mexico stands for diversity, inclusion, and rights. Our sovereignty must be respected,’ Mexican president says

www.independent.co.uk

 

[exbloguero]

Mexico moves to change law over US anti-immigrant TV ads​

Mexico’s President Claudia Sheinbaum is pushing lawmakers to swiftly ban advertising by foreign governments after the Trump administration launched television spots threatening to “hunt” down “illegal” immigrants.The advert features US homeland security secretary Kristi Noem telling migrants: “If you come to our country and you break our laws, we will hunt you down.”It was first released in February as part of a $200mn anti-immigration campaign and aired in Mexico during football matches last weekend.

The ad shows people being rounded up by authorities, rushing across the border and apparently dealing drugs.Sheinbaum reacted forcefully to the ads this week, calling them “discriminatory” and asking for them to be taken down.She has sent Mexico’s senate a bill to stop foreign governments advertising on radio and television, except for cultural or tourism promotions. Senators will discuss the legislation in committee on Thursday and are expected to pass it on Monday, when the bill will progress to the lower house.“Foreign governments shouldn’t be spreading propaganda in our country, neither political, nor ideological or anything like it,” said Sheinbaum, who has until now overwhelmingly strived to placate US President Donald Trump.The ads were shown on primetime Mexican television by the country’s biggest broadcaster, Grupo Televisa.

Mexico moves to change law over US anti-immigrant TV ads

President Claudia Sheinbaum criticises spots in which Trump administration threatens to ‘hunt’ down ‘illegal’ migrants

www.ft.com

 

[exbloguero]

Review the entire telecommunications and broadcasting law presented by the Mexico’s Congress

And there are some controversial points that will affect the development of telecommunications in Mexico.

° Legal status for consumer equipment (network of networks)

° Legal structure for infrastructure and authority to remove physical implementations (commissions, towers, poles) by federal entities.
° Surveillance in social and community concessions.

° Elements and elements of Executive Branch sanctions in state time, national networks, surveillance, and monitoring. (INE-type monitoring scheme)

° 10% of the FM spectrum is for community radio stations, freedom of sponsorship, 40 seconds per hour. 3.36 hours per day with federal public entities.

° Increase in state time, up to 30 minutes for educational, cultural, and social interest topics. (Mandatory regulation of Profeco or UNAM broadcasts? Or is more time added)

Broadcast times will be administered by the Ministry of the Interior, which will consult with the concessionaire beforehand and, in agreement with them, will set the schedules throughout its broadcast hours.

° Concessionaires are required to broadcast free of charge the bulletins of any federal authority related to security, defense, natural disasters, or general health issues.

° Stock control in commercial stations each year.

° Control of partners and associates of legal entities granted concessions for social use each year.

° Extension of concessions: within one year prior to the start of the last fifth of the concession term, the established obligations must be up to date.

° Prohibition of blocking, marketing, installation, carrying, use, and operation of devices that harm the telecommunications network.

The corresponding federal entity may authorize the intervention of any private telecommunications communication. (Note: the government may apply technical blocking barriers)

° The right to information, expression, and the reception of content through public radio, television, and restricted audio services is free and, consequently, shall not be subject to any persecution, judicial or administrative investigation, or any prior limitation or censorship, and shall be exercised in accordance with the Constitution, international treaties, and applicable laws.

° The transmission of advertising or propaganda presented as journalistic or news information is prohibited. (Note: this can be misinterpreted)

° Licensees providing restricted radio, television, or audio services in the country may not transmit political, ideological, commercial, or any other type of propaganda from foreign governments or entities, with the exception of tourism or cultural promotion.

Nor shall foreign governments be permitted to use national media to influence the country's internal affairs. (Beware of "Border Blasters")

° Digital platforms whose content is available within the national territory may not market advertising space for the dissemination of advertising, propaganda, or any information from foreign governments, other than that for cultural or tourism purposes.

° Programmers and signal operators are prohibited from broadcasting, either themselves or through concessionaires that provide broadcasting services, advertising, propaganda, or any information from foreign governments, other than that for cultural purposes. (Goodbye Fox News, RT, or CNN is México)

° Advertising or announcements for lotteries, raffles, and sweepstakes may only be made when they have been previously authorized by the Ministry of the Interior.

° Fines based on your profits from 0.75% to 10% for commercial concessions.

 

[davideduardo]

‘Mexico stands for diversity, inclusion, and rights. Our sovereignty must be respected,’ Mexican president says

Of course, expelling illegal immigrants has nothing to do with "diversity, inclusion, and rights". Those radio and TV ads say that emigrating to the United States from any of those nations without "papers" is illegal and will result in deportation.

There is nothing in those ads that refers to anything about race, ethnicity, or orientation.

The Mexican government is taking steps to ban what they call “propaganda” put out by the U.S. Department of Homeland Security and its secretary, Kristi Noem.

The ads are part of a Trump administration campaign aimed at discouraging illegal migration and urging undocumented immigrants to self-deport. The multi-million-dollar effort, paid for by U.S. tax dollars, was announced by Noem shortly after she took office, The Washington Post noted.

I'm curious whether any station in Mexico or the other nations has refused to run those ads.

Mexico’s Congress is now set to push forward legislation that would ban the broadcasting of the ads on TV and radio channels.

Obviously, this is a very controversial subject. The economy in Mexico depends so much on "repatriations" of money to families in Mexico from those who have gone to the U.S. and the economy is highly dependent on mutual trade... particularly manufacturing plants in Mexico that make things to be shipped north.

“Mexico stands for diversity, inclusion, and rights,” Sheinbaum told the press earlier this week. “Our sovereignty must be respected.”

The ads have so far been shown in Guatemala, Mexico, El Salvador, Honduras, and the U.S.

DHS spokesperson Tricia McLaughlin told The Post that the plan is for the ads to be broadcast in Mandarin, Spanish, Russian, Hindi, and Portuguese. They’re set to be shown on both broadcast and digital platforms, including Univision and Telemundo.

In the U.S. there is definitely an issue as to whether any station owner that refuses those ads is subject to review of all other "agenda" based ads they have run. This is sort of like the Puerto Rican Broadcasters Association codifying that stations could accept rum ads but not take other hard liquor ads; legal review caused that "rule" to last less than 90 days!

 

[Fighting Irish]

° Licensees providing restricted radio, television, or audio services in the country may not transmit political, ideological, commercial, or any other type of propaganda from foreign governments or entities, with the exception of tourism or cultural promotion.

Says it all right there.

 

[exbloguero]

In the reform presented today, various articles prohibit editorial, commercial, or advertising by foreign entities. The operation of Border Blasters-type stations, such as those in Tijuana and San Diego (XHITZ-FM Z90.3, XETRA-FM 91X, XHRM-FM Magic 92.5, XEPE-AM TUDN 1700 AM), are indirectly affected.

 

[davideduardo]

In the reform presented today, various articles prohibit editorial, commercial, or advertising by foreign entities. The operation of Border Blasters-type stations, such as those in Tijuana and San Diego (XHITZ-FM Z90.3, XETRA-FM 91X, XHRM-FM Magic 92.5, XEPE-AM TUDN 1700 AM), are indirectly affected.

Would that mean that Mexican border stations that take ads from businesses across the border in the U.S. could no longer do so? That would affect hundreds of stations all along the border... and very negatively.

The question is "what is the term ´foreign entities´ in Spanish?". If it means "foreign government" as in "entidades oficiales" then that would still allow commercial advertising.

 

[exbloguero]

The question is "what is the term ´foreign entities´ in Spanish?". If it means "foreign government" as in "entidades oficiales" then that would still allow commercial advertising.

Artículo 210. Los concesionarios que presten el servicio de radiodifusión, televisión o audio restringidos en el país, no podrán transmitir propaganda política, ideológica, comercial o de cualquier tipo de gobiernos o entidades extranjeras, con excepción de la promoción turística o cultural. Tampoco se permitirá que gobiernos extranjeros utilicen los medios de comunicación nacionales para influir en los asuntos internos del país.

https://infosen.senado.gob.mx/sgsp/gaceta/66/1/2025-04-23-1/assets/documentos/Iniciativa_Poder_Ejecutivo_Ley_Telecomunicaciones.pdf

 

[davideduardo]

Artículo 210. Los concesionarios que presten el servicio de radiodifusión, televisión o audio restringidos en el país, no podrán transmitir propaganda política, ideológica, comercial o de cualquier tipo de gobiernos o entidades extranjeras, con excepción de la promoción turística o cultural. Tampoco se permitirá que gobiernos extranjeros utilicen los medios de comunicación nacionales para influir en los asuntos internos del país.

That is the death of many Mexican stations on the border that sell most of their ad time in the US.

The terms "comercial" and "entidades extranjeras" would seem to prohibit even retail stores on the U.S. side of the border from advertising.