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Miami-Ft. Lauderdale-Hollywood, FL Radio Ratings: September 2015

P

pjc1961

The September 2015 survey period covers Thu. 8/13/2015 - Wed. 9/9/2015.
Publicly released data for subscribing stations age 6+ overall at the links below:

Miami-Ft. Lauderdale-Hollywood, FL: http://ratings.****************/cgi-bin/rol.exe/arb429

Next report will be for the October 2015 survey period covering Thu. 9/10/2015 - Wed. 10/7/2015.
The data release date is scheduled for Tue. 10/27/2015.

AllAccess.com September 2015 PPM Analysis by Research Director Inc.
including top 5 overall, top 5 in 25-54, top 5 in 18-34 and top 5 in 18-49
will be available on their website on Wed. 9/30/2015 at 5 PM ET.
 
Did the now WSFS-FM numbers in July include the WAXY-AM numbers before the flip or were the WAXY-AM numbers so pathetic they weren't reportable?

Be that it may, it looks like the flip is a flop as the numbers have dropped majorly from where they were in July from a 2.1 to a .8, less than half of what it was as a Sports Talk station.

Also why do you think WLYF-FM's numbers drop so dramatically? Could it be the summer listeners are teachers that now have gone back to work? Maybe some niche marketing for the station next summer to sell ads directed at the teaching profession :)
 
TC99 said:
Did the now WSFS-FM numbers in July include the WAXY-AM numbers before the flip or were the WAXY-AM numbers so pathetic they weren't reportable?

Be that it may, it looks like the flip is a flop as the numbers have dropped majorly from where they were in July from a 2.1 to a .8, less than half of what it was as a Sports Talk station.
Click to expand...

A little too soon to conclude that WSFS is a failure. The format change purged the old WAXY-FM listeners, but it takes a while to market a new format. On top of that, WSFS is still building the new station; they don't have a full air staff yet (just one host so far).

Entercom tends to be much more patient and supportive with the alternative format, so I'd expect WSFS to be around for a while, even if its ratings don't pick up very quickly.
 
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