And isn't the Costas Minute gone anyway, as his Premiere show folded a week or so ago? (By his choice, due to his ever-growing TV schedule...)
It doesn't matter if a market "needs" x-number of sports stations in the opinion of folks here, or a sports show on a talk station like WPGB.
It's an easy format to launch, and it sells well to men, even at the fringe of it. That's all. Anything that sells ANYTHING these days is good for the station.
It doesn't matter if a market "needs" x-number of sports stations in the opinion of folks here, or a sports show on a talk station like WPGB.
It's an easy format to launch, and it sells well to men, even at the fringe of it. That's all. Anything that sells ANYTHING these days is good for the station.