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MIDDLESEX-SOMERSET-UNION, NJ PPM RATINGS RELEASED-6/09 (5/28/09-6/24/09)

P

pjc1961

For the publicly released 6+ overall PPM ratings data for June 2009 (covering Thu. 5/28/09-Wed. 6/24/09), see the radio-info.com Middlesex-Somerset-Union, NJ PPM Ratings Grid.

Some additions to the grid:

Station Est % Share Cume Format Owner

WPLJ-FM Stream 0.3 8,200 Hot Adult Contemporary Citadel
WHTZ-FM Stream 0.2 11,900 Contemporary Hit Radio Clear Channel
WWFS-FM Stream 0.1 13,900 Adult Contemporary CBS Radio

The next survey period will be for July 2009 (covering Thu. 6/25/09-Wed. 7/22/09) with the publicly released 6+ overall PPM ratings data available on Wed. 8/12/09.
 
I'm surprised WAYV showed up considering that WZZO blasts it out except when there's tropo.
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Not all that surprising. It was almost certainly someone who lives in MUS visiting AC.
 
Couldn't be just one person visiting AC that led to WAYV showing up. By simply showing up in the ratings, that represents hundreds of listeners. If someonewith a PPM from say, Raleigh, North Carolina visits Atlantic City and listens to WAYV, would WAYV show up in the Raleigh ratings?
 
MikeF said:
I'm surprised WAYV showed up considering that WZZO blasts it out except when there's tropo.
Click to expand...
Not all that surprising. It was almost certainly someone who lives in MUS visiting AC.
Click to expand...

If that was how arbitron works, then you'd see Pulse 87 in the BINGHAMTON, NY books.
 
Couldn't be just one person visiting AC that led to WAYV showing up. By simply showing up in the ratings, that represents hundreds of listeners. If someonewith a PPM from say, Raleigh, North Carolina visits Atlantic City and listens to WAYV, would WAYV show up in the Raleigh ratings?
Click to expand...

The short answer is maybe, but probably not.

Arbitron has what is called "Minimum Reporting Standards" for stations to show. (The details are here: http://www.arbitron.com/radio_stations/mrs.htm)

In diary markets, a station has to show up on at least 10 diaries for it to show in the book. So chances are there wouldn't be 10 different diaries in the Raleigh book that had WAYV in it, even if a whole family went to AC on vacation and listened to it for long periods of time.

People meter is different. A station only has to show one quarter hour on one people meter and have a "metro cume of .495", or about .5% of the people meters. For MUS, there are typically about 700 people meters, so one people meter equals about .14% of the meters. So it only takes about 3 meters to meet the minimum reporting standard. So a family coming down the shore all listening to WAYV for several quarter hours could easily meet that threshold. And if one of those people listened for many quarter hours to WAYV, you would see the result that appeared in the May numbers.

You have to remember that each meter represents a lot of people in the ratings. In MUS, there are 1,381,900 people, so each meter equals 1,381,900/700, or about 2000 people. So a station showing up at the lower levels of the ratings , like say WWTR with a cume of 10,000, is showing up in 5 meters. It doesn't take much.

Sorry for the long winded technical explanation, but the question was intriguing enough for me to want to look some things up and answer it properly.
 
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