Probably a combination of low overall ratings, and CC will spin it as 'another way of bring high quality consistent programming to our vast network of stations' (right radio512?)
Taylor appeals to the 18-21 year old male who knows nothing about sports but gets excited about talking about hot chicks, punching someone in the mouth, etc, etc....
The lead stories on the slideshow on the Longhorn Stations website are 1) Beautiful Broadcasters of Austin 2) Patriotic Babes, 3) Women of the Week, 4) Amazing Photos from X-Games (whoops sports, how did that get there) 5) Run Girls Run (Pseudo Bay Watch), 6) Bring the X games to Austin, 7) Commercial for Colt's academy...You have to scroll way past the fold to get close to anything even remotely resembling sports, top of the fold is designed only for titillation.
It was funny, last night I went to the site to see what was going on with it, and they had a story about the Spurs playing the Memphis Timberwolves, so Taylor will fit right in with Jay Mohr You can put their sports knowledge together in a thimble and have room left over, but I bet Taylor works cheap so what the heck, doesn't matter.
And as folks have said on this board, maybe Austin just isn't a sports talk town so nobody cares about the quality of programming.