Minneapolis-St. Paul Radio Ratings: February 2024

[pjc1961]

Covering the survey period from Thu. 2/1/2024 thru Wed. 2/28/2024, age 6+ overall:

Minneapolis/St. Paul

Nielsen Audio PPM Monthly Ratings Minneapolis/St. Paul (Market #15) Population: 3,126,500 Black: 341,500 - Hispanic: 212,100 Average Quarter Hour Share

radioinsight.com

Alternate view: Radio Industry News, Radio Show Prep, Radio Promotions, Radio Station Data, Podcast News

Top 5+ demo rankings analysis from Research Director, Inc./XTrends will be available on Wed. 3/20/2024.

 

[pjc1961]

Top 5+ demo rankings analysis from Research Director, Inc./XTrends:

RADIO RATINGS ROUNDUP, February 2024, Part III | Research Director, Inc.

Here’s another useless FEBRUARY fact for you. It is the only month that can pass without having a full moon. Betcha won’t see that on Jeopardy.

researchdirectorinc.com

25-54: 1. KSTP 2. KXXR 3T. KFXN 3T. KTIS 5. KDWB 7. KEEY
18-34: 1. KDWB 2T. KEEY 2T. KQQL 4. KSTP 5T. KZJK 5T. KXXR
18-49: 1. KSTP 2. KXXR 3. KTIS 4. KFXN 5. KZJK 6. KDWB

 

[Lester_the_NightFly]

I have to wonder if KQRS got their processing fixed, how much (if any) increase would they get?

 

[mnradiofan]

I have to wonder if KQRS got their processing fixed, how much (if any) increase would they get?

I'm not sure it'd get much. I think the bigger struggle is trying to get 93X listeners to "grow into" KQRS. At this stage in the "Shift" of classic rock, KQ should be playing a mix of 80's and 90's music (similar to KSHE in St Louis), something that would appeal to the 25-54 demo, but KQ is still firmly stuck in the 80s, and 93X still plays too many 90s tracks to really leave "room" for KQ to start shifting. If you look at more successful classic rock stations, they seem to play mostly 80's and 90s, with maybe a handful of 70's power hits mixed in.

Then again, they program KCFX in KC very similar to how they program KQRS here, and that station is still quite successful, but KQRC is not as successful as 93X (and they also have a full-fledged Alt Rock likely splitting a lot of the "rock" audience there vs here).

 

[Lester_the_NightFly]

But excessive distortion on KQ, has to be turning some percentage away.
I've tried to stay but I'm gone in about 10 minutes.

 

[fmradioguy]

But excessive distortion on KQ, has to be turning some percentage away.
I've tried to stay but I'm gone in about 10 minutes.

93X is just as bad as KQ as of late.

 

[Lester_the_NightFly]

My hearing might be off, but today, KQ is still loud, but it appears the distortion is not as bad as it was.
Whenever the morning show was on, the mics were clipped.