Minneapolis-St. Paul Radio Ratings: October 2023

[pjc1961]

Covering the survey period from Thu. 9/14/2023 thru Wed. 10/11/2023, age 6+ overall:

Minneapolis/St. Paul

Nielsen Audio PPM Monthly Ratings Minneapolis/St. Paul (Market #15) Population: 3,126,500 Black: 341,500 - Hispanic: 212,100 Average Quarter Hour Share

radioinsight.com

OR RadioOnline Minnreapolis-St. Paul Ratings Oct. 2023

Top 5+ demo rankings analysis via Research Director Inc. will be available on Wed. 11/1/2023 at

https://researchdirectorinc.com/2023/10/radio-ratings-roundup-october-2023-part-iii/

 

[pjc1961]

Top 5+ demo rankings analysis via Research Director Inc. - corrected link - ignore non-working link in Post #1:
https://researchdirectorinc.com/2023/11/radio-ratings-roundup-october-2023-part-iii/

25-54: 1. KSTP 2. KFXN 3. KXXR 4. KDWB 5T. KQQL 5T. KZJK
18-34: 1. KDWB 2. KEEY 3. KXXR 4T. KFXN 4T. KSTP
_______ 6T. KQQL 6T. KQRS 6T. KZJK (up from #14T) 6T. KSJN (up from #14T)
18-49: 1. KSTP 2. KFXN 3. KXXR 4. KDWB 5. KEEY 7T. KQQL 7T. KTIS

 

[JackindaBox]

Cities 97.1 usually does pretty good too.

 

[Lester_the_NightFly]

Love 105 has either tied or been beaten by KBEM the Jazz station.

 

[Gregg.]

And look at the 18-34 ratings for non-commercial Classical 99.5 KSJN. It's in a four-way tie for 6th place with KQQL, KQRS and Jack-FM.

How odd that classical scores with the youngest demo. It's #12 overall.

I also don't understand why Minneapolis is the one large market that has no interest in mainstream Adult Contemporary. The Love 105 stations are actually Soft AC and they do poorly in the ratings.

 

[davideduardo]

How odd that classical scores with the youngest demo. It's #12 overall.

Not odd. The PPM of a younger listener will detect the listening of older members of the household. Remember, PPM is allocated by household/dwelling unit. And every member of the group must participate every day (with exceptions) or the whole group is removed.

So if mom or dad listen to classical, then the other members of the household, whether grandma or children, will be subject to hearing and getting credit for listening.