And to think, I promised to give up curmudgeonry for Lent. Good thing I'm Baptist and it doesn't matter...
Zach, what we had then that I don't hear very much of now was someone to emulate. We heard people on the radio who made us want to be in radio, people who talked to us (not at us). For years I've wondered who is it on the radio nowadays that would inspire a kid to say "That's what I want to do?"
When you talked after every song, when you physically pushed the button after every event (or else there was dead air) you were, of necessity, into your show. Your timing and execution was as much a part of the show as what you said. I know towards the end in the modern era at FM100, when I was telling the computer "Stop here so I can talk," then hit start and have it run everything until it was time to talk again in 20 minutes, that visceral element was missing. Way back when there were mistakes, we played stiffs, we made crummy puns, but the product we produced had texture and substance. (Obviously, the breaks on the airchecks in the video were gleaned from three years of work... it's easy to make me sound better in miniature that I was on the whole.) When you cut us, we bled.
One of the greatest things I have enjoyed hearing on the radio in the past year was the stint John Landecker had at a small market station in Indiana. Landecker, back in the WLS days, was one of those people who had so much fun on the radio it made you want to be a part of the biz. Here was the one of the major market greats having to deal with the practicalites of radio in a small town in 2011. The equipment didn't work. The production wasn't stellar. There were buzzes, there were hums, but he was able to dispatch it all with humor and personality. He made it fun to listen. But most of all, you didn't know what was going to happen next, and maybe that is what is missing in most radio I hear today. What was an intimate one-on-one medium has become too researched, too predictable, too impersonal. Radio has replaced program directors who had ears and guts with program managers who have the latest results from the focus group (defined: people who know nothing about how to run a radio station telling you how to run your radio station) in one hand, and the latest list of people being fired by corporate dictate in the other hand.
I would have bet money that the opportunity to hear Landecker in the context of the WLS musicradio jingles and slick major-market presentation would be an audio stream I would never miss. I'm sure his return to WLS-FM is a great financial boon to him, and I do catch the show when I can. John still does a stellar job, but he is being held captive in the 2012 sweeper-segue-jingle-sweeper-ok you can talk now but not much form that is radio today. It is flawless, every track played is guranteed to appeal to the target demo, but I miss the insight into John the person we shared when he was running the show at the smaller station.
Folks, you don't have to post to tell me that won't work today. I love it when people feel they have to tell me this as if I have been living in a vacuum. Friends, I have the boot prints in my behind from being "staff reduced" to remind me that it isn't going to even be given the chance.
But, as a footnote, I am still around and grateful to do what bit I can do, and work with people who appreciate me, and I them. I am blessed that there are some folks who still "get" me. Now, I will push post and trip the circuit breakers.