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Just visited mix1077.com and it says that they're going to play 33 hours of Mix music straight from 10 AM Christmas Eve-7 PM Christmas Night...I'm guessing commercial-free? I wonder if Fly will counter, and with what?
Just visited mix1077.com and it says that they're going to play 33 hours of Mix music straight from 10 AM Christmas Eve-7 PM Christmas Night...I'm guessing commercial-free? I wonder if Fly will counter, and with what?
It's a nice stunt. Unfortunately, overall radio cume listening numbers are so low on Christmas Eve and Christmas Night, it probably will have little, if any, real effect. And, it would have no effect on the book...that ended December 8th.
As a listener who flips back and forth between Fly and Mix, this will probably be my destination for those two days on the dial. They might as well do something during that time since there will be less of an audience than usual. How is the battle between Fly and Mix shaping up?
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