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Mix 87.7 to throw in the towel at end of January

Doctor_Technical said:
I may or may not have been on top of this alleged "Westin" building many times over several recent years. Poked around all over the roof. Saw many cool things, but never saw anything that looked like a transmitter or antenna for 88.7.

That is... if I was actually up there (ahem).
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Nit-picking: a transmitter would not be on a roof. It would likely be in a room one or more floors below the roof.

And FM antennas take many forms, from "roto-tiller" models to flat panel ones that look a bit like air conditioner ducts with an antenna element sticking out. Some look a lot like communications service antennas, and not like the typical FM radiator.

Here are a couple of the very different designs: http://www.elti.com/p/18/fm-antennas-and-fm-antenna-systems.html
 
DavidEduardo said:


Nit-picking: a transmitter would not be on a roof. It would likely be in a room one or more floors below the roof.

And FM antennas take many forms, from "roto-tiller" models to flat panel ones that look a bit like air conditioner ducts with an antenna element sticking out. Some look a lot like communications service antennas, and not like the typical FM radiator.

Here are a couple of the very different designs: http://www.elti.com/p/18/fm-antennas-and-fm-antenna-systems.html
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The WTBS antenna is on Briarcliff Road and Shepherds Lane, formerly known as the Richland site.

Regarding the top of the Westin Peachtree Plaza, the 100.5 antenna is on a highly-visible tower on the roof. The transmitter room is right below the roof.
 
105.7 is not a full Class C facility and it is a rimshot, with its principal coverage being Cherokee County.

Pull up any of the available population-by-ethnicity maps of the metro and you can see that the Urban audience is mostly to the southern side of the MSA, and the 105.7 signal is mostly to the northern side.

Not a good match for an Urban format.
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While you are right regarding the signal, the fact of the matter is Urban has been programmed on 105.7 before and earned better ratings than Fault 105.7 is currently earning.

Pairing 105.7 with 96.7 (as has been done previously) would give iHeart a good clearance for The Breakfast Club.

I doubt 105.7 & 96.7's signals in the heart of the city are that much worse than Kiss 104.1.
 
MarkW said:
While you are right regarding the signal, the fact of the matter is Urban has been programmed on 105.7 before and earned better ratings than Fault 105.7 is currently earning.

Pairing 105.7 with 96.7 (as has been done previously) would give iHeart a good clearance for The Breakfast Club.

I doubt 105.7 & 96.7's signals in the heart of the city are that much worse than Kiss 104.1.
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I'm not sure I'd refer to what Wild 105.7 was doing as Urban. I perceived it as CHR Rhythmic, which attracts a decent composition of Caucasians.
 
ShawtyBlack_ATL said:
RIP. However, Classic Hip Hop could have worked if it was catered to the Southern demographics. When BOOM 102.9 switched people on social media were furious. OG 97.9 isn’t exactly the same Classic Hip Hop sound that BOOM 102.9 was. Atlanta had a huge hip hop scene from the mid 90s to 2000s that you wont hear on OG 97.9.
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Between the two, Boom 102.9 was more urban with their throwback hip hop, while OG 97.9 was more crossover friendly with throwbacks. Seems like the only way a throwback format can be successful at this time is to cater to a crossover audience with pop-friendly urban 90s & 00s hits as opposed to pure classic hip hop & new jack swing. The closest thing to a pure urban throwback station now is Throwback 96.3 in New Orleans; they sound great.
 
MarkW said:
Pairing 105.7 with 96.7 (as has been done previously) would give iHeart a good clearance for The Breakfast Club.

I doubt 105.7 & 96.7's signals in the heart of the city are that much worse than Kiss 104.1.
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Adding The Beat simulcast to 105.7 is ideal. Aside from V-103, there is still no other hip-hop urbans that cover Gwinnett County at all. Radio One considered adding a simulcast for then-Hot 97.5 to 107.5 in the late 90s before bailing out for Majic.
 
I sampled WTBS-LP's stream before they went off the air, thought their R&B mix was quite decent. They also aired Michael Baisden's show which used to be at WALR 104.1. Wonder if he'll be going back to Kiss 104.1 soon. He has over two dozen affiliates.
 
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