Mixer to be cut from Microsoft and accounts to move to Facebook

[Y2kTheNewOldies]

https://www.forbes.com/sites/krisho...xer-tencent-livestreaming-trovo/#2697a854214a

One of Twitch’s best-known rivals, Microsoft’s Mixer, might be dead, but that’s not dissuading another tech giant from trying to take on the West’s livestreaming kingpin. According to Bloomberg, Tencent has been testing streaming service Trovo Live in the US since March.

The Chinese company has its fingers in many, many gaming pies. It owns Valorant and League of Legends developer Riot Games and it has stakes in Epic Games, Activision Blizzard and Ubisoft — to name a few.

Tencent started moving into game streaming in earnest a couple of years ago when it invested in Chinese services Douyu and Huya. It bought a controlling stake in the latter in April, and the company also has its own eGame service. Now, it’s moving into the US. Trovo says in its terms of service that it’s affiliated with Tencent and its contact address is the same as Tencent’s own US headquarters. Make of that what you will.

https://www.forbes.com/sites/paulta...and-others-can-return-to-twitch/#4a6a2281c4a7

If you are wondering who Mixer was here is that it was Microsoft making a Youtube type competitor and they were going after the Gen Z audience just like Twitch is doing but its big sub demo are esports audiences. Note I did not know these venues until it was trending on my feeds.

Truly wild news in the video game streaming world today as after a troubled lifespan, Microsoft is shuttering Mixer, its streaming service which attempted to compete with Twitch by stealing away big-name creators with exclusivity contracts, only to see almost no growth in a medium that has otherwise been exploding.

Microsoft has announced today that Mixer is dead and now its livestreaming services are being transformed into a new partnership with Facebook Gaming, which has seen rather explosive growth in the past year and during quarantine (though you know what they say about Facebook video metrics). Existing Mixer pages will be turned into Facebook Gaming pages.