• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

Moby Being Phased Out Of South 107 Morning Show

An interesting development this morning, as I tuned into South 107, as I usually do via their online stream, and was perplexed to hear - not Moby, but a local morning show, being identified by the male host as "Ross, Monica and Mr. Moby." About 54 minutes in, I finally hear Moby - during an obviously pre-recorded exchange with the hosts about the Chilean miner rescue, which lasted all of 25 seconds, before moving on to a Brooks & Dunn record. Also, earlier in the program, Ross did promote that later in the show, we will hear "Moby's Soapbox," which is one of the many daily staples of Moby's regular morning show. So I take it that Moby will continue being on the South 107 morning show, albeit only in canned form. I guess I should have known something was up when, yesterday morning at around 6:20 AM, South 107 cut away before the network commercial break started to play a Montgomery Gentry song - likely to give away tickets to their show in Rome next week, as I heard a winner during a phoner on a subsequent break. (I should point out that on occasion, South 107 would play a song in lieu of commercials during a break - not sure if they were having trouble selling the syndicated Moby show...)

Anyway, as soon as I heard the unfamiliar voices on South 107 (which have been fielding local calls from listeners about who "the perfect man" should be), I popped up the Moby affiliate out of Monroe, LA on another player, where his original show is still on the air. Interestingly, the thirty-some-odd-seconds-long montage of movie and media clips ("wakey, wakey, eggs and bacey," "it's showtime," et al.) that Moby played today was also heard on South 107 at the very start of the show after the news. So I guess that element, along with the pre-recorded Moby cut-ins with Ross and Monica, make it feel as if Moby is still on the show. Give me a break. They're probably incorporating Moby's name into the show so as not to confuse listeners into thinking that two of the characters from "Friends" have a new radio show. Either have him live or don't include him on your new show altogether. In the big picture, it's a win for local radio, but not if you're a Moby fan.

And as I finish this post, I heard Ross once again remind listeners that they're listening to "Ross, Monica and Mr. Moby" immediately followed by a pre-recorded Moby saying, "Yeah, baby." No joke. This is worse than when the late Isaac Hayes, after years of doing a live and local morning show for New York's Kiss-FM, was forced to "babysit" the syndicated Doug Banks morning show. "The Doug Banks Morning Show with Isaac Hayes," was how the morning program was rebranded on Kiss-FM. If Isaac heard how the new South 107 morning show was being presented, he would probably turn over in his grave. Luckily, I don't believe there is WiFi in Heaven.
 
Could this have anything to do with WTSH's pending move-in? Maybe some kind of Moby exclusive with Cox's WNGC (who is no longer in the Southern Broadcasting family with WTSH)? Or a possible sale and/or flip?

In related news, the "Gwinnett Is Great" water towers are just about done being taken down. That is where the new stick for 107.5 is going. Not sure if they are going to use that existing tower there (a pretty big cell and microwave tower) or build a new one.

If 107.5 is finally able to move (they originally had another tower location planned, one in Norcross proper off of Buford Highway near the county line), then 107.1 can then up their power and move in.
 
DToTheJ said:
This is worse than when the late Isaac Hayes, after years of doing a live and local morning show for New York's Kiss-FM, was forced to "babysit" the syndicated Doug Banks morning show. "The Doug Banks Morning Show with Isaac Hayes," was how the morning program was rebranded on Kiss-FM.

Diamond Joe, it was Tom Joyner whom Hayes "babysat" for a while on WRKS in New York. Doug Banks was on the rival WBLS.

Now, back to Atlanta...
 
Could this have anything to do with WTSH's pending move-in? Maybe some kind of Moby exclusive with Cox's WNGC (who is no longer in the Southern Broadcasting family with WTSH)? Or a possible sale and/or flip?

No. Moby will be back tomorrow.
 
RoddyFreeman said:
Moby will be back tomorrow.

Indeed, Moby is back on South 107 today, and things are back to normal for now. Still, I just don't get the whole "Moby on tape playing third fiddle to two personalities that sound like outcasts from sister station Q102" charade, and for all of one day. Maybe a previous poster is right that they're testing for a new show in the future. I thought that's what the overnight shift was for. There's a 5 AM hour that Ross and Monica could have used where Moby actually just primarily plays music for most of the hour...

Caller10: Moby may as well have been doing traffic on Thursday...

And Rollo: Mea culpa on the Tom Joyner/Doug Banks mixup!
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom