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Monster Ratings for Connecticut's Country 92.5 WWYZ

As the New York market is the largest for country record music sales, perhaps the Nashville record labels could make it clear they would offer considerable financial support to a country station here. It may be worthwhile for them to do a considerable amount of advertising on a new country station in New York to promote their artists, with the goal of expanding their percentage of overall record purchases in this area. WFME 94.7, with its excellent coverage of northeast NJ, and much of the rest of the metro area, would seem to be an appropriate place for it, if Family Radio is willing to sell.
 
Barry said:
As the New York market is the largest for country record music sales, perhaps the Nashville record labels could make it clear they would offer considerable financial support to a country station here.
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They already have. But the record business isn't what it used to be, and even a million in label advertising wouldn't be enough.

The labels devote their money to TV and tour support in the area.
 
Barry said:
An article in Radio-Info.com describes how New Jersey's Thunder Country is succeeding with a format customized for the area. They emphasize songs, including some that are not played on many radio stations, that have a rock sound to them. In contrast, ballads are played sparingly.

Rockin' Country: http://www.radio-info.com/programming/country/thunder-106-takes-new-jersey-by-storm
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And Thunder just slipped below a 4 share in the latest 3 month trend for Mon/Oc.

Mainstream country worked fine in Monmouth/Ocean when WWZY was Y-107 (in fact, that's what drove the nail in the coffin of WJRZ's country format).

Cat Country 107.3 in Atlantic City is a mainstream Country station that well for the area - 6.2 12+ (#3 overall, worthless, but should give you an idea).

I still believe that country is not a great fit for a Class B stick of Empire - and if it was, do you think that WEMP wouldn't be loading up the AudioVault with Keith, Taylor, and George Strait by now?
 
Turnpike Tuner said:
I still believe that country is not a great fit for a Class B stick of Empire - and if it was, do you think that WEMP wouldn't be loading up the AudioVault with Keith, Taylor, and George Strait by now?
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Then again, and this is fodder for another thread, WEMP can't do much worse than they are right now.

The issue isn't ratings but money. They aren't the same thing. You can get great ratings and make no money, and make a lot of money with a format that brings in moderate ratings. WFAN is proof of the latter. The goal isn't ratings but money, and the general view is that country music, for all of its potential in attracting audience, doesn't attract a lot of money. That may be news to some of the artists, who've drawn sponsorship deals from major clients. But the radio stations that play their music generally haven't capitalized on those relationships. Once the artist money translates to local radio advertising, companies may want to look at country again. But that's not happening right now.
 
I certainly remember WFAN being the top billing station in the nation despite 12+ ratings in the 2.4-2.8 neighborhood for years.
 
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