Marc Chase, the former Jacor/Clear Channel programming executive and recently-departed Tribune exec who is now at NuVooDoo with several other Jacor/CC veterans, practically snorts when there’s a question from the audience about HD Radio. He says “if you add up all the money spent on HD, it would be billions” – and he doesn’t sound as if he thinks it was a great investment. And from a practical standpoint, he says, disparagingly, “I need to find 96.3-A-something, so this is going to be on the classic country channel of a Hispanic station…” Chase also says “technology is a huge disrupter and it will kick the middleman"
more at:
http://www.radio-info.com/newsletter/html/tri-03072011.html
more at:
http://www.radio-info.com/newsletter/html/tri-03072011.html