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More truth-telling from the CRS “Town Hall” about HD Radio

Marc Chase, the former Jacor/Clear Channel programming executive and recently-departed Tribune exec who is now at NuVooDoo with several other Jacor/CC veterans, practically snorts when there’s a question from the audience about HD Radio. He says “if you add up all the money spent on HD, it would be billions” – and he doesn’t sound as if he thinks it was a great investment. And from a practical standpoint, he says, disparagingly, “I need to find 96.3-A-something, so this is going to be on the classic country channel of a Hispanic station…” Chase also says “technology is a huge disrupter and it will kick the middleman"

more at:

http://www.radio-info.com/newsletter/html/tri-03072011.html
 
THANKS for that link.

For those who don't click on it, here are some words of wisdom from Mr. Chase....

“Creativity today stands out more than before.” He says “we have homogenized in an effort to protect and preserve” the business - but that’s not going to take it where it needs to go...
 
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