David, did you REALLY say that they should have done this years ago? This is going to be another in the long line of stupid programming decisions. Of course when that happens and you are called on this post, you will list 9 things that happened as reasons for why it failed. That is, after all, what con-sultants do. Carry on....
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returnofbongo said:
Yes, instead of trying to do an all day talk format for a demo that is not a havy user of talk, they should have moved into FM sports earlier or simulcast / moved KRLD (AM) to FM. Either way, they get a better demo for sales, and have a format that can take greater sommercial loads than music based formats.
Sports has moved to FM in places like Denver, Portland, and Detroit. As each of these sees better qualitative and more sales friendly demos, the move will be hastened.
Well now. This post has changed it's composition. This is a whole different issue and probably a new post. Last time I checked, Sports Radio, be it AM or FM is NOT a hole that needs to be filled in DFW. KTCK, bad stick and 3 different frequencies is still a leader despite the lack of leadership from Catlain and Bennett. ESPN is an FM frequency, KLIF has had a say in Sports, WBAP has a hand in local sports. Put KRLD-Am in the mix. I don't care what market your in, I think you have sports in Dallas covered before the saviors at KLLI (KRLD-FM, KYNG, whatever) get involved. You are going to put big play by play contracts on the back of a sales team that can't keep a manager? Good luck with all that.
Great question. Because David IS right about one thing. The numbers are for exclusive use. And I am not permitted to post them. It was a trap, one that David will always fall into. He is not a smart man, it's not his fault. Back to your point, one would have to have CBS revenue numbers from MK. The only way to know what the real revenue story is, you would have to have the CBS breakouts that show local, national and ntr vs. the market. After Howard left, local revenue suffered. National held steady (they didn't buy Howard) until the numbers dropped. And by the time O&A got there, there was big trouble. Even today, when I see the CBS breakouts for the cluster, it shocks me how they allowed this to happen.
returnofbongo said:
And that would be because you don't have them.
While you attempt to obfuscate with invective and insult, you ignore the fact that the boxcar MK numbers are available via other sources, such as BIA, albeit with some adjustment for the way cluster revenues are allocated. In the manner that Arbitron releases 12+ numbers, one can find the revenue data elsewhere without violating one's local cluster agreements.
Great, put em up!
returnofbongo said:
I already did, as you know.
returnofbongo said:
It's AM. That alone is enough to understand it's eventual future.
While this Collin County station has a fairly decent signal in the north part of the market, it is not all that great where most of the population is located. A distant second best.
AM, and yet another AM.
Sister station, and AM to boot.
Cedar Hill. FM.
Careful David, your ignorance is showing...again. You didn't post anything but percentages that you pulled out of thin air. Put up or shut up. And just so I understand you... Are you saying that AM stations are going away, a dying breed? Is that your position?
returnofbongo said:
http://boards.radio-info.com/smf/index.php/topic,119928.msg968804.html#msg968804
I did not say they were going away. Many will remain as religous or niche ethnic stations in larger markets. But the band is increasingly not relevant to most listeners. News / talk is migrating to FM, where it gets a new lease on life in the sales demos. Sports is moving to FM, and even all news has done it successfully.
AM 12+ shares in many markets are now below 10, and the under-50 shares in nearly all markets is dismal. If you look at WBAP's 1.7 in Jan week 1 in 25-54, you can see how troubled AM is... WBAP is 26th in the sales demos, while #1 rated KLNO has a 7.3.
One of the issues with AM is that the growth of America's metros has exceeded most station's signal coverage. Of 1686 AMs in the top 100 markets, only 218 are considered viable by the industry's most respected analyst... meaning that an average of 2 AMs per market have reasonable day and night coverage. Once the news/talkers and sports stations move to FM, there will be no reason to use the band.
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returnofbongo said:
The only ignorance I see around here is your repeated insults that you are throwing out like a 7th grader. Ever consider having a discussion, debate, or disagreement like an adult?
David, your company has an am or two, just because YOUR am's suck, doesn't mean the AM band sucks. AMs around the country are doing just fine. Take Dallas. WBAP is a flame thrower, covers half the country at night, name 1 fm with that kind of reach?
returnofbongo said:
It does not matter what the reach is. First, almost all radio buys are 6 am to 7 pm, and then, second, the medium is bought locally. I can think of any number of stations that have ratings in adjacent markets and can't monetize that audience because of the way radio is bought... and a Dallas station can't sell in Abilene or Waco, as they can not compete on rate.
The AM band's listenership is, in its majority, over 55. And every 18 months, it gets a year older. Almost all "viable" AMs even before the recession had been declining in revenues for 6 to 8 years.
Again, WBAP in 25-54 is 26th in the last report....
DavidEduardo said:
Actually, the FCC lists the date of the call letter change as 12/12. The format was changed on 12/8. I'm not sure why the call letter change was not reflected by Arbitron until January Week 1. Regardless of how the call letters were reported, here is how 105.3 has fared vs. KTCK and KESN in Men 25-54 in the weeklies:
105.3 Rank KTCK Rank KESN Rank
DEC 1 (11/13 - 11/19) 16th 4th 4th
DEC 2 (11/20 - 11/26) 6th 5th 11th
DEC 3 (11/27 - 12/03) 17th 4th 10th
DEC 4 (12/4 - 12/10) 10th 6th 9th
HOL 1 (12/11 - 12/17) 21st 3rd 5th
HOL 2 (12/18 - 12/24) 20th 5th 9th
HOL 3 (12/25 - 12/31) 27th 5th 6th
HOL 4 (1/1 - 1/7) 31st 5th 10th
JAN 1 (1/8 - 1/14) 24th 3rd 11th
JAN 2 (1/15 - 1/21) 25th 3rd 5th
The Ticket is pretty consistent top 5 and ESPN is pretty consistent top 10... While The Fan can't even see the top ten from where they are...
Domingo said:
Interesting. Your data made me check... I use X Trends for quick analysis, and they show zips prior to JAnuary week 1. I opened the Analysis Tool (nothing quick about that....) and there was, as you show, data for the prior weeks of the format.
My error in posting that there were no numbers for prior weeks. There were, but somehow the data Arbitron provides third party processers did not have it.
Domingo said:
Do you have to reinstall the Arbitron weeklies program often? I have it barf and require a re-install every few weeks. It also does not like Vista 64 too much, and my use of a lot of RAM and an SSD occasionally makes the Postgres index get ahead of the program itself.
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