Musk's X signs content deals with Don Lemon, Tulsi Gabbard and Jim Rome
Elon Musk's X platform unveils content deals with an ex-CNN anchor, a former congresswoman and a sports radio host.
Former CNN Host Don Lemon, Former House Member Tulsi Gabbard and Sports Talk Host Jim Rome to have their shows on X. Previously when we talk about personalities signing deals on X it was about Tucker Carlson when he was removed from Fox News.
Elon Musk's social media company X is unveiling three new shows featuring former CNN anchor Don Lemon, former U.S. congresswoman Tulsi Gabbard and sports radio host and former ESPN star Jim Rome.
Lemon will "share his unique and honest voice in 30-minute episodes, three times a week," the platform formerly called Twitter posted.
Shows from Rome will stream on X five days a week, "starting after the Super Bowl," and 2020 presidential candidate Gabbard will be in "an exclusive series of documentary style videos," the San Francisco-based company said in additional, separate posts.
X has lost advertising revenue since Elon Musk bought it in 2022, as the billionaire voiced objectionable views including his endorsement of an antisemitic post. "We've found some other platforms better for reaching our customers," Walmart said in December.