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My DAD Hates BOB and TOM/we want real oldies in INDY

M

Mid West Clubber

Guest
like me,, My dad is also a huge fan of Oldies and Classic Rock, so his fav stations are Q-95 104.5 Jack...OPPS...WJJK,, WCLS 97.7 and WTTS 92.3,, and no my dad does not like CHR or Dance like I do, but we share interests in the classics..

But to the point,, my dad says all Bob and Tom do is laugh about nothing and go HAHAHAHAHAHA all morning long,, he wants to hear just music, my dad doesnt have a sense of humour, so of course he would like BOB and Tom.. Recently I purchased and Sirus receiver, and after him hearing me blasting 60s on 60,, he wants one too now,, he thinks its cool that their is a channel for each decade.. My dad would even like the 50s music, but my taste barely travels outside the early 60s,, so the 60s through the 80s channels are perfect for me.

PS>. their really isnt much point to this post, but do you think Metro Indy will ever have another real oldies stations, with hits from the 50s through the early 80s. Also I miss 93.1 WKLR if anyone remembers them,, Would a WKLR type station work today?

I-94 should flip to oldies, but in my location I wouldnt really be able to hear it anyway.. I can and do sometimes listen to MOJO 102.9 and I get Oldies on 105.5 hear too, but its spotty.
 
This has been debated to death on these boards. Yes 60's based oldies would still get a respectable share in the market. The problem is the demographics. The listeners you have over the age of 54 simply don't count to ad agencies. It's not "fair," but it's economic reality. WJJK and Q95 ARE the new "oldies" stations in that the bulk of their music library is over thirty years old.
 
Bob and Tom is still prints money for those who run things, so they ain't going anywhere or changing anything.

As far as oldies and classic hits, it will get ratings but the audience doesn't appeal to media buyers. The demo is set in their ways so advertising doesn't manipulate them like the average female 18-34/25-54.

You could pull a WDJO Cincinnati and focus on mom & pop businesses. WDJO is lucky to have an airstaff that left full time radio for real jobs. Now they live on nice retirements and kill time by doing radio for beer money; now that is the perfect radio retirement.
 
You should've bought an XM receiver so your dad could listen to Bob & Tom on Saturday mornings.
 
radiorob2.0 said:
As far as oldies and classic hits, it will get ratings but the audience doesn't appeal to media buyers. The demo is set in their ways so advertising doesn't manipulate them like the average female 18-34/25-54.
Click to expand...

Indy's population won't support this format. Too splintered into sports radio, talk radio and NO radio! Maybe if you're in your garage souping up your 'hot rod' you'll 'dig' the '50s and '60s.

It's also a bit insulting to say anyone over 50 will listen to '50s music. It was popular in the '80s because there was less choice. You either listened to oldies, classic rock or hair metal - not much choice. Now there is more interest in adult contemporary than there would be in the traditional oldies, or even traditional classic rock. After you've heard it for 50 years, it gets stale.

In general, as has been said a million times before as an example, people like '80s music, but the format never lasts in any market because after a few weeks the nostalgia wears off and people's tastes are more contemporary.

WKLU was a perfect example of trying to hit the aging hippie market that just doesn't exists anymore. Too many choices, including cable.
 
A traditional Oldies station [like Susquehanna's Gold] would make quite a bit of sense for this Cumulus cluster.

A cluster of Classic Hits [JJK], mainstream Country [FMS] and Gold would put them in a better position to sell as a trombo than any format they've tried in a while [other than perhaps WARM]. It would be the best way to monetize that stick, somewhat regardless of ratings - the melding of demos across the three formats would be easier to position than the third station as CHR, Urban, even CC[The Song faced some religious backlash from the buying community even though it still was about the best thing they've done so far there].

Classic Hits/Country/Oldies audience overlap, the synergy potential across the formats to work collectively as a promotional wall on projects, trombo sales potential - poke 'em in the "I" and bring back the vinyl spins from the juke box baby!
 
Mid West Clubber said:
like me,, My dad is also a huge fan of Oldies and Classic Rock, so his fav stations are Q-95 104.5 Jack...OPPS...WJJK,, WCLS 97.7 and WTTS 92.3,, and no my dad does not like CHR or Dance like I do, but we share interests in the classics..

But to the point,, my dad says all Bob and Tom do is laugh about nothing and go HAHAHAHAHAHA all morning long,, he wants to hear just music, my dad doesnt have a sense of humour, so of course he would like BOB and Tom.. Recently I purchased and Sirus receiver, and after him hearing me blasting 60s on 60,, he wants one too now,, he thinks its cool that their is a channel for each decade.. My dad would even like the 50s music, but my taste barely travels outside the early 60s,, so the 60s through the 80s channels are perfect for me.

PS>. their really isnt much point to this post, but do you think Metro Indy will ever have another real oldies stations, with hits from the 50s through the early 80s. Also I miss 93.1 WKLR if anyone remembers them,, Would a WKLR type station work today?

I-94 should flip to oldies, but in my location I wouldnt really be able to hear it anyway.. I can and do sometimes listen to MOJO 102.9 and I get Oldies on 105.5 hear too, but its spotty.
Click to expand...
I remember when Q95 (er WFBQ) was an oldies station...
 
Tm Century? They played currents too. Just like rockin u and me paoli. WFBM?
 
ChiefEngineer said:
Tm Century? They played currents too. Just like rockin u and me paoli. WFBM?
Click to expand...

Actually just plain "TM". I wasn't there but understand it was "Stereo Rock", the same presentation as Hi-95, WLAP-FM and WSAI-FM used around that time.
 
[/quote]


It's also a bit insulting to say anyone over 50 will listen to '50s music. It was popular in the '80s because there was less choice. You either listened to oldies, classic rock or hair metal - not much choice. Now there is more interest in adult contemporary than there would be in the traditional oldies, or even traditional classic rock.


[/quote]

Does "adult contemporary" really exist anymore? At one time there actually were AC hits of sorts (Lionel Richie, Neil Diamond, James Ingram, Phil Collins etc.) Most AC stations now days are actually 70s/80s or 80s/90s stations. Their oldies aren't as old but you might as well call them oldies stations.
 
Stereo Rock ran on four reels (or more in some large markets). Reel one was actually a current and a recurrent back to back. Remember the infamous back sell lines? "That's Maria Muldour, Midnight at the Oasis, and before that, Jim Croce and I've Got A Name". John River's (yes, that John Rivers) back sell line was at the end of the two song set on reel one. Then reel two followed by a stop set. Reel three and four rotated until the next quarter hour and the sequence started over. Thus, it was 60/40 mix of gold to currents.
 
ChiefEngineer said:
Tm Century? They played currents too. Just like rockin u and me paoli. WFBM?
Click to expand...

No before the "stereo rock" era. This was sometime in the 60's mid to late I think.
 
Randy Bell said:
Stereo Rock ran on four reels (or more in some large markets). Reel one was actually a current and a recurrent back to back. Remember the infamous back sell lines? "That's Maria Muldour, Midnight at the Oasis, and before that, Jim Croce and I've Got A Name". John River's (yes, that John Rivers) back sell line was at the end of the two song set on reel one. Then reel two followed by a stop set. Reel three and four rotated until the next quarter hour and the sequence started over. Thus, it was 60/40 mix of gold to currents.
Click to expand...

That does bring back memories of setting those systems up. Seemed amazing at the time.
 
I recall WFBQ using the automated Drake-Chenault "Solid Gold" format in the early 70's.
 
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