You would be surprised at some of the small and mid market stations that just "follow the chart". The PD has a blank "playlist" form he fills in and the music is done for a week. Twenty minutes max. If you are the only (name your format) type station in the market you can get away with it.
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My local iHeart CHR station is barely playing a current top 5 song??
- Thread starter deejaywestbrook
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Not if you're a chart reporter.
In my mind, it doesn't matter what market you're a PD in. If you aren't programming to reduce or prevent tune-out on your station(s), you're just a lazy bastard and should find another line of work.
Yep. Autocorrect got me. I corrected the correction.
That is half of why stations or groups do music tests: to avoid playing songs that some or all listeners don't like. The other half is to find the ones they do like and to discover how often to play each one.
You're right David. I've even seen smaller market PD's who put together their own market music tests because they understand how important audience research is even if you don't have the budget to hire someone to do it for you. It's differences like that are what separate the less successful 'spit-ballers' from the pros.
But what does it matter if you're the only CHR (or AC, or Country) in a tiny or unrated market? Why should the "lazy" PD who programs songs he likes or relies on Billboard be forced to quit the business in shame if his station has a great relationship with its advertisers and (in the case of rated markets) gets big Nielsen numbers too?
Her second single Ordinary Day is a banger but flopped. So underrated.
Again, a reminder: few stations use or ever used Billboard for music guidance. It's a music industry trade magazine focused on the sale of music, whether at retail or, now, via streams.
I was in a store recently and heard that.
It should have been a bigger hit!
OCCAM RAZOR
And everyone failed to play the 2nd single Ordinary Day. That deserves more than what it got.
Peaked at 30 on the Hot 100 and fizzled out quickly. Didn’t test well.
Vanessa hasn’t had much after. Most notably, she contributed to the Counting Crows’ remake of Big Yellow Taxi (though, there is a version without her).
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